See what’s possible for your B2B paid program.
A 30-minute walkthrough tailored to your goals, who you sell to, and how you go to market.
One platform for paid, from plan to pipeline
Plan your next play, uncover campaign issues and opportunities, and decide what to change with intelligence grounded in your buyers and results.
Reach your ideal customers with precision and transparency. Build and launch audiences across every ad channel — and see exactly who you’re reaching.
Prove what’s working — from first impression to closed deal. Track performance across audiences, campaigns, and channels with full-funnel visibility.
LinkedIn · Meta · Google · YouTube · Reddit · Microsoft · DV360 · CTV
Results that speak for themselves
“Primer lets us shift away from brittle CSV match lists to dynamic seed audiences purpose-built for the offer – increasing pipe-to-spend efficiency 3.9x for MOFU campaigns.”
“Our KPI is pipeline generated per dollar spent, and we aim for 10×. We consistently hit that with Primer — and we’re doing it while pushing further upmarket every quarter.”
“By rebuilding our funnel and tightening targeting with tools like Primer, we 4.7×’d demand-gen sourced pipeline and improved pipeline-per-spend by ~300% in four quarters.”
“If pipeline influenced is greater than what we spend — we keep going. It doesn’t need to be perfect.”
“Primer helped us box in the algorithm so it only learned from the right data.”
What we’ll cover in 30 minutes
Find your next opportunity
Research competitors and explore how Primer helps you develop an audience hypothesis to test.
Bring your audience with you
Combine your first-party data with Primer’s audience data, validate your targeting, and reach the same buyers across supported paid channels.
Understand what to improve
Explore performance across your funnel, investigate what’s working, and see how insights inform your next audience, campaign, or investment decision.