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Ideal Customer Profile for B2B: How to Create a Data-driven ICP in 5 Steps
Five simple steps to create an ideal customer profile that your entire company can agree on
By
Adam Rutkowski
on
January 23, 2023
Guide
Play
Guide
A Ridiculously Simple Way to Solve Attribution
Introducing "Cohort-Tracking."
By
Keith Putnam-Delaney
on
December 16, 2022
Play
Guide
How to Personalize Paid Social and Outbound
Go beyond name, title, or company size to find data points that can communicate the benefits of your product.
By
Keith Putnam-Delaney
on
December 16, 2022
Guide
B2B Data
How to Choose the Right B2B Data Provider
There's no one-size-fits-all when it comes to data providers.
By
Jonah Katz
on
December 15, 2022
Guide
The Key to Getting B2B Advertising Right on Facebook
The answer lies in enriching with ad network matching data.
By
Keith Putnam-Delaney
on
December 8, 2022
Guide
How to Get Hyper-Specific Targeting on Facebook
Plus: The actual results our customers see when they use Primer for ad platform targeting.
By
Keith Putnam-Delaney
on
December 8, 2022
Guide
Account-Based Marketing
What You Need to Know About Account-Based Marketing
Primer's guide to choosing and implementing an ABM tool for your business.
By
Keith Putnam-Delaney
on
February 3, 2022
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