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Ideal Customer Profile for B2B: How to Create a Data-driven ICP in 5 Steps
Five simple steps to create an ideal customer profile that your entire company can agree on
By
Adam Rutkowski
on
January 23, 2023
Metrics
B2B Data
Metrics
Match Rate for B2B: Why You’re Thinking About Data Quality All Wrong
Match rate is obsolete. Consider using ‘Reach rate’ instead.
By
Jonah Katz
on
January 10, 2023
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