A Comprehensive Guide to Targeted Advertising in the Age of Privacy

With tons of consumer data points available, B2B advertisers have several ways to target their audience.

Sneh Ratna Choudhary

Metrics

Match Rate for B2B: Why You’re Thinking About Data Quality All Wrong

Match rate is obsolete. Consider using ‘Reach rate’ instead.

January 10, 2023

Get more content like this

Be the first to know when we release new playbooks!

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Supercharge your GTM with better audience data