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A Comprehensive Guide to Targeted Advertising in the Age of Privacy
With tons of consumer data points available, B2B advertisers have several ways to target their audience.
By
Sneh Ratna Choudhary
on
March 1, 2023
Metrics
B2B Data
Metrics
Match Rate for B2B: Why You’re Thinking About Data Quality All Wrong
Match rate is obsolete. Consider using ‘Reach rate’ instead.
By
Jonah Katz
on
January 10, 2023
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