Building a growth engine is really hard, especially right now.
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The growth at all costs mentality is gone. You have to be more efficient.
You spend hours trying to be more targeted, cleaning up and merging data.
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You wonder how you're going to hit your goals with fewer resources.
How do we focus on the right people? How do we actually reach them in more places?
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And how do we do it efficiently?
Sales and marketing need to target the exact same audience, but Salesforce isn't the right tool to activate your ICP.
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Stop worrying about your targeting.
When you know your audience is ideal on every channel you can focus on the hard work; messaging and creative optimization.
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Primer lets you focus your GTM efforts.
The most sophisticated B2B growth engines are built on top of Primer.
key indicators
Standard Results
High Results
Facebook match rate
Linkedin match rate
Google Search match rate
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Work email fill rate
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Verified phone fill rate
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CTR
~15%
~30%
2%
60%
30%
0.5%
45-65%
65-85%
35-45%
85%
50%
4%
How much more efficient
could your targeting be?
could your targeting be?
Calculate the ROI for yourself
More scalable than homegrown solutions
• Instantly usable data
• Combine any source with any tool
• Easy to implement
• No data engineering needed
More flexible than traditional ABM platforms
• Multiple sources of data vs. just one
• Complete ownership of data
• People-level contact records
• Multi-channel deployment
More comprehensive than lead enrichment tools
• Combine multiple B2B datasets
• Build audiences from any source
• Push to any destination
• Dynamic record updates
