PLG

Make paid ads more efficient for self-serve

Primer helps demand gen teams reach their ICP beyond LinkedIn, reveal every conversion source, and prove which audiences drive pipeline.

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Our outreach is more efficient, as a result of the awareness built through integrated, cross-channel messaging to the same audience.

Trusted by world-class marketing teams at

Expand beyond LinkedIn and search without sacrificing quality

Build high-precision ICP audiences using Primer’s verified B2B database
Sync from CRM and website visitors to dynamically update segments
Push audiences to Meta, Google, and LinkedIn — no manual CSVs

Prove the impact of every campaign

3-5x better match rates (vs CSV uploads)
ICP-accurate filters from Primer’s database, your CRM + website de-anonymization
Expanded reach beyond LinkedIn

Find new opportunities and optimize faster

Website de-anonymization (companies + contacts)
Holdout groups to prove lift
Cross-device conversion captured

Get Started

Connect your website and CRM. Build your first audience.
Watch activation and upgrades start to rise within days.