Product
Targeting
Reach your ideal customers with precision and transparency. Build and launch audiences across every ad channel — and see exactly who you’re reaching.
Measurement
Prove what’s working — from first impression to closed deal. Track performance across audiences, campaigns, and channels with full-funnel visibility.
Connections
Primer + HubSpot
Primer + Google Ads
Primer + LinkedIn
Primer + Meta
Primer + Reddit
Primer + Salesforce
Compare Primer
Primer vs. Metadata.io
Turn B2C ad platforms into B2B revenue machines.
Primer vs. Influ2
Reach real buyers across Meta, Google, LinkedIn, and more.
Primer vs. LiveRamp
Primer is the B2B focused alternative to LiveRamp.
GTM Plays
For Demand Gen
Proven campaign blueprints to drive pipeline — from first impression to closed deal.
For ABM
Turn your target account list into high-performing cross-channel audiences.
For PLG
Connect paid ads to product activation — make acquisition and expansion work together.
All Plays
LinkedIn Quality Improvement
Unbranded Search Exclusion
Meta Custom Audiences
ABM Ads Aircover
Google Demand Gen
YouTube Awareness Campaigns
Customer Stories
Kickfurther
34.5% Reduction in Paid CPA: Kickfurther Grows a Niche Audience with Primer’s Cross-Channel Targeting
UserGems
How UserGems Uses Primer to Accelerate Deals and Achieve a 31% Higher Win Rate
Zylo
How Zylo Uses Primer to Consistently Achieve 10X Pipeline ROI While Going Upmarket
Pricing
Agencies
Resources
Documentation
Step-by-step guides and API docs to help you set up, integrate, and get the most out of Primer — from connecting your data sources to launching your first campaigns.
Changelog
See what’s new — product updates, feature releases, and ongoing improvements to the Primer platform that help you move faster and market smarter.
Resource Library
The Secret to Better ROAS? It's Already in Your Forms
The Rise of Website Reveal: Why Every B2B Tool Is Suddenly Doing It (and Why They’re Not All the Same)
LinkedIn CTV Partners with Paramount, Meta Rewards Video More & Other Ad Channel Algo Updates from August 2025
Guides
Improve Branded and Unbranded Search Ads With Primer
Scaling Ads
How to Choose the Right B2B Data Provider
B2B Data Demystified
The B2B Marketer’s Guide to pMax & Demand Gen with Primer Audiences
A/B testing Primer
Company
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Try for free
Try for free
The Primer Guides
Unleash the power of B2B data
All
Scaling Ads
B2B Data Demystified
A/B testing Primer
Scaling Ads
Improve Branded and Unbranded Search Ads With Primer
Scaling Ads
Decrease Junk Leads from Meta Lookalikes With Primer
Scaling Ads
Primer Audiences for High Precision Pixel B2B Retargeting
Scaling Ads
Use Primer Audiences to Improve the Quality of B2B Leads From LinkedIn
Scaling Ads
Use HubSpot Buyer Intent With Primer Audiences to Boost Retargeting
Scaling Ads
Google PMax with Primer: Improve Targeting with Custom Audiences
Scaling Ads
Lead Generation on Meta: Facebook & Instagram B2B Ad Targeting
A/B testing Primer
The B2B Marketer’s Guide to pMax & Demand Gen with Primer Audiences
Scaling Ads
Generating High-Quality B2B Leads from Google Search Ads Using Primer Audiences
Scaling Ads
Generating High-Quality Leads from Meta Using Primer
B2B Data Demystified
How to Choose the Right B2B Data Provider
B2B Data Demystified
An Inside Look at B2B Data Supply Chain
B2B Data Demystified
From Business Cards to LinkedIn: The Evolution of B2B Data – Marketers’ Guide
Scaling Ads
How to Scale Effective B2B Ad Campaigns
Scaling Ads
Improve Branded and Unbranded Search Ads With Primer
Scaling Ads
Decrease Junk Leads from Meta Lookalikes With Primer
Scaling Ads
Primer Audiences for High Precision Pixel B2B Retargeting
Scaling Ads
Use Primer Audiences to Improve the Quality of B2B Leads From LinkedIn
Scaling Ads
Use HubSpot Buyer Intent With Primer Audiences to Boost Retargeting
Scaling Ads
Google PMax with Primer: Improve Targeting with Custom Audiences
Scaling Ads
Lead Generation on Meta: Facebook & Instagram B2B Ad Targeting
Scaling Ads
Generating High-Quality B2B Leads from Google Search Ads Using Primer Audiences
Scaling Ads
Generating High-Quality Leads from Meta Using Primer
Scaling Ads
How to Scale Effective B2B Ad Campaigns
B2B Data Demystified
How to Choose the Right B2B Data Provider
B2B Data Demystified
An Inside Look at B2B Data Supply Chain
B2B Data Demystified
From Business Cards to LinkedIn: The Evolution of B2B Data – Marketers’ Guide
A/B testing Primer
The B2B Marketer’s Guide to pMax & Demand Gen with Primer Audiences
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