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The Primer Blog
Unleash the power of B2B data
Ideal Customer Profile for B2B: How to Create a Data-driven ICP in 5 Steps
Five simple steps to create an ideal customer profile that your entire company can agree on
By
Adam Rutkowski
on
January 24, 2023
Account-Based Marketing
Ideal Customer Profile for B2B: How to Create a Data-driven ICP in 5 Steps
Five simple steps to create an ideal customer profile that your entire company can agree on
By
Adam Rutkowski
on
December 8, 2022
B2B Data
Match Rate for B2B: Why You’re Thinking About Data Quality All Wrong
Match rate is obsolete. Consider using ‘Reach rate’ instead.
By
Jonah Katz
on
December 8, 2022
Play
A Ridiculously Simple Way to Solve Attribution
Introducing "Cohort-Tracking."
By
Keith Putnam-Delaney
on
December 16, 2022
Play
How to Personalize Paid Social and Outbound
Go beyond name, title, or company size to find data points that can communicate the benefits of your product.
By
Keith Putnam-Delaney
on
February 3, 2022
Guide
How to Choose the Right B2B Data Provider
There's no one-size-fits-all when it comes to data providers.
By
Jonah Katz
on
December 11, 2022
Guide
The Key to Getting B2B Advertising Right on Facebook
The answer lies in enriching with ad network matching data.
By
Keith Putnam-Delaney
on
December 11, 2022
Guide
How to Get Hyper-Specific Targeting on Facebook
Plus: The actual results our customers see when they use Primer for ad platform targeting.
By
Keith Putnam-Delaney
on
July 3, 2022
Analysis
Insider Lessons on Running B2B Advertising on Facebook
What we learned when we sat down with the Facebook Disruptors team.
By
Keith Putnam-Delaney
on
December 16, 2022
Guide
What You Need to Know About Account-Based Marketing
Primer's guide to choosing and implementing an ABM tool for your business.
By
Keith Putnam-Delaney
on
December 10, 2020
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