The Primer Blog

10 Best B2B Data Providers for Sales Outreach in 2023

A good B2B data provider can be the difference between tangible leads and failed sales outreach.

B2B Marketing Beyond LinkedIn and Email

LinkedIn and the email inbox might be the MOST challenging places to get attention because there is so much direct competition.

What is an Ideal Customer Profile in B2B marketing + Free Templates

ICPs are useless if they can't tell you which customer is more likely to buy. 

B2B Targeted Marketing: Primer vs. Metadata Platform

Should you opt for Primer or Metadata’s MetaMatch platform? Let’s compare their features, match rates, and use cases.

The Ultimate Guide to B2B Lead Generation

Changing buyer behavior, industry trends, and your product/service category greatly influence your lead generation strategy.

Building a lean B2B startup growth stack

In the increasingly complex B2B business, it takes years to understand which tools give you the most bang for your buck and which are just not worth the overhead.

Understanding B2B Demand Generation (+ Free Strategy Guide)

To successfully attract B2B prospects to your product you need to understand their specific pain points.

Marketing Is Everywhere: This Startup Wants To Bring Continuity Across Platforms.

Together we realized many of the things that had prevented a company like Primer from existing previously had changed.

Everything You Need to Know About B2B Marketing Data in 2023

In this guide, we break down the types, sources, challenges, and best practices of B2B marketing data