The Primer Blog

The Ultimate Guide to Operationalize Account-Based Marketing

In the world of B2B marketing, cutting through the noise to reach your most valuable accounts is a challenging endeavor.

Hyper-Targeting vs. Broad Targeting: It's a False Dichotomy

The debate between hyper-targeted marketing campaigns and mass marketing continues.

Mastering the Art and Science of Your Ideal Customer Profile

Navigating the path to your best customers is both an art and a science.

Building and Growing a Healthy B2B Email List Has Changed

Owning your audience trumps renting it.

CRM Enrichment Basics & How to Measure the ROI

In today's dynamic B2B landscape, the power lies in the hands of those who can harness accurate and comprehensive contact data.

Rethinking the B2B Lead Qualification: 5-Step Checklist

The truth is the old playbook for lead qualification is outdated and often misleading.

Data Enrichment: What It Is and Why It Matters

Welcome to the untapped potential of data enrichment—a game-changer that goes beyond mere data collection.

5 Steps to Effective Lead Nurturing in the B2B Sales Funnel

Your B2B lead nurturing efforts seem to hit a wall. Sound familiar?

The Rise of Account-Based Marketing in B2B Growth

ABM focuses marketing efforts on a select group of strategic target accounts.