The Primer Blog

Ideal Customer Profile for B2B: How to Create a Data-driven ICP in 5 Steps

Five simple steps to create an ideal customer profile that your entire company can agree on

Match Rate for B2B: Why You’re Thinking About Data Quality All Wrong

Match rate is obsolete. Consider using ‘Reach rate’ instead.

A Ridiculously Simple Way to Solve Attribution

Introducing "Cohort-Tracking."

How to Personalize Paid Social and Outbound

Go beyond name, title, or company size to find data points that can communicate the benefits of your product.

How to Choose the Right B2B Data Provider

There's no one-size-fits-all when it comes to data providers.

The Key to Getting B2B Advertising Right on Facebook

The answer lies in enriching with ad network matching data.

How to Get Hyper-Specific Targeting on Facebook

Plus: The actual results our customers see when they use Primer for ad platform targeting.

Insider Lessons on Running B2B Advertising on Facebook

What we learned when we sat down with the Facebook Disruptors team.

What You Need to Know About Account-Based Marketing

Primer's guide to choosing and implementing an ABM tool for your business.