Make ABM easy

You can’t do ABM with limited channels. Primer makes it easy to target audiences across Meta, Google, LinkedIn, email, and phone.

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Primer powers today’s most efficient growth teams

With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!

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Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.

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I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."

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Ben Pollack

Head of Growth Marketing, ChartHop

Chris Nguyen

Head of Growth Marketing, Air

Adam Daigian

Head of Growth & Revenue Operations, Vouch

One product that lets you
target your ICP everywhere

Turn target accounts into cross-channel audiences

Transform your ICP or account list into decision-maker audiences you can use across all major channels.

Make inbound and outbound 1:1

Sync audiences to Meta, Google, LinkedIn with 40-90% match rates. Enrich those audiences with work emails and direct dials for sales.

Have confidence you’re targeting the right people

Visibility you don’t get through LinkedIn or IP-targeting. See exactly who, down to the individual name, LinkedIn profile url and job title is going into your audience.