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Make B2B Ad Spend Effective Again

Unlock 5x better audience match rates without cookies. Primer's identity resolution gives B2B marketers the power to reach their ideal customers on Facebook, Instagram, Google, YouTube, and beyond—eliminating wasted spend.
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Trusted by world-class marketing teams at
ChartHop bold white logoSnorkel uncolored logo | Growth marketers powered by Primer
Trusted by world-class marketing teams at

One product that lets you
target your ICP everywhere

key indicators
Without Primer
With Primer
Facebook match rate
Linkedin match rate
Google Search match rate
Youtube match rate
Google Display match rate
CTR
~15%
~30%
2%
2%
2%
0.5%
45-65%
>85%
35-45%
35-45%
35-45%
4%
How much more efficient
could your targeting be?
Calculate the ROI for yourself

Primer Ecosystem

It's surprisingly simple to
start building better audiences

Build audiences that look exactly like your best customers
Transform your ICP or account list into decision-maker audiences you can use across all major channels.
Select your ad channels and sync custom audiences with unparalleled match rates
Sync audiences to Meta, Google, LinkedIn with 40-90% match rates. Stream records from your CRM into your ad campaigns.
Have confidence you’re targeting the right people
Visibility you don’t get through LinkedIn or IP-targeting. See exactly who, down to the individual name, LinkedIn profile url and job title is going into your audience. 
in Beta
Watch lead quality and conversion rates soar in  Primer-powered campaigns
Measure the impact of your audiences against sales pipeline. Make informed decisions and iterate before you see diminishing returns.

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Reach your B2B buyers
across every channel

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