Make B2B Ad Spend Effective Again

Effective targeting is the key to paid ads ROI. Primer helps you target your B2B ICP across Facebook, Instagram, Google, YouTube, and more.

One product that lets you
target your ICP everywhere

key indicators
Without Primer
With Primer
Facebook match rate
Linkedin match rate
Google Search match rate
Youtube match rate
Google Display match rate
CTR
~15%
~30%
2%
2%
2%
0.5%
45-65%
>85%
35-45%
35-45%
35-45%
4%
How much more efficient
could your targeting be?
Calculate the ROI for yourself
What our customers say
Ben Pollack from ChartHop | Testimonial avatar image
Ben Pollack
Head of Growth Marketing, ChartHop
With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!
Read the case studies
Ben Pollack from ChartHop | Testimonial avatar image
Ben Pollack
Head of Growth Marketing, ChartHop
Chris Nguyen from Air | Testimonial avatar image
Chris Nguyen
Head of Growth Marketing, Air
Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.
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Chris Nguyen from Air | Testimonial avatar image
Chris Nguyen
Head of Growth Marketing, Air
Adam Daigian from Vouch | Testimonial avatar image
Adam Daigian
Head of Growth & Revenue Operations, Vouch
I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."
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Adam Daigian from Vouch | Testimonial avatar image
Adam Daigian
Head of Growth & Revenue Operations, Vouch
Spring Sanchez
Growth Marketer, Airgap
Read the case studies
Primer identified 80% more new outbound prospects vs. just ZoomInfo. Primer helped me understand who to target and build targeted email audiences that increased our demos by 50%
Spring Sanchez
Growth Marketer, Airgap
Isaac Ware
Director of Demand Generation, UserGems
We saw across the board 67% more prospects involved in deals. And because of that, we saw 31% higher win rates on those 25% bigger deal sizes and 17% shorter sale cycles.
Read the case studies
Isaac Ware
Director of Demand Generation, UserGems
Turn target accounts into cross-channel audiences
Transform your ICP or account list into decision-maker audiences you can use across all major channels.
Make inbound and outbound 1:1
Sync audiences to Meta, Google, LinkedIn with 40-90% match rates. Stream records from your CRM into your ad campaigns.
Have confidence you’re targeting the right people
Visibility you don’t get through LinkedIn or IP-targeting. See exactly who, down to the individual name, LinkedIn profile url and job title is going into your audience. 
in Beta
Compare audience performance and iterate
Measure the impact of your audiences against sales pipeline. Make informed decisions and iterate before you see diminishing returns.

Want to test the impact?

Try it free for 60 days
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Reach your B2B buyers
across every channel

Try for free
White X-cross mark icon | Primer video guides

Reach your B2B buyers
across every channel

Try for free