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Unlock 5x better audience match rates without cookies. Primer's identity resolution gives B2B marketers the power to reach their ideal customers on Facebook, Instagram, Google, YouTube, and beyond—eliminating wasted spend.
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Trusted by world-class marketing teams at
ChartHop bold white logoSnorkel uncolored logo | Growth marketers powered by PrimerChartHop bold white logoSnorkel uncolored logo | Growth marketers powered by Primer
Trusted by world-class marketing teams at

One product that lets you
target your ICP everywhere

key indicators
Without Primer
With Primer
Facebook match rate
Linkedin match rate
Google Search match rate
Youtube match rate
Google Display match rate
CTR
~15%
~30%
2%
2%
2%
0.5%
45-65%
>85%
35-45%
35-45%
35-45%
4%
How much more efficient
could your targeting be?
Calculate the ROI for yourself

Primer Ecosystem

It's surprisingly simple to
start building better audiences

Build audiences that look exactly like your best customers
Transform your ICP or account list into decision-maker audiences you can use across all major channels.
Select your ad channels and sync custom audiences with unparalleled match rates
Sync audiences to Meta, Google, LinkedIn with 40-90% match rates. Stream records from your CRM into your ad campaigns.
Have confidence you’re targeting the right people
Visibility you don’t get through LinkedIn or IP-targeting. See exactly who, down to the individual name, LinkedIn profile url and job title is going into your audience. 
in Beta
Watch lead quality and conversion rates soar in  Primer-powered campaigns
Measure the impact of your audiences against sales pipeline. Make informed decisions and iterate before you see diminishing returns.

Want to test the impact?

Try it free for 30 days
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Proven impact on lead quality,
CPL, and MQL volumes

"Our outreach is more efficient, as a result of the awareness built through integrated, cross-channel messaging to the same audience."

BJ Scott
Director of Digital Marketing
4.5%
reduction in Paid CPA

"Primer helped me understand who to target and build targeted email audiences that increased our demos by 50%."

Spring Sanchez
Growth Marketer
50%
demos increase
28%
conversion increase
38%
increase in LinkedIn audience size

"We saw 31% higher win rates on those 25% bigger deal sizes and 17% shorter sale cycles."

Isaac Ware
Director of Demand Gen
31%
higher Win Rate
25%
larger deal sizes
17%
faster buying cycles

"With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram."

Ben Pollack from ChartHop | Testimonial avatar image
Ben Pollack
Head of Growth
5x
ROI on Annual Primer Spend
90%
Facebook match rate
Hyper-targeted
audiences

"Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%."

Chris Nguyen
Head of Growth Marketing
34%
increased MQL volumes
55%
lower CPL
280–400%
increased qualified leads

"Getting a fresh audience was a major challenge for us. Primer solved that."

Marketing and Sales Ops director
2x
SDR team’s meetings
200%
SDR teams revenue
Automated
fresh audience building

"Finding quality leads aligned with our ICP has always been a challenge — Primer’s recent improvements have unlocked significant performance efficiency improvements, as well as scale."

Colin Kim
Performance Marketing
Higher
lead qualification rate
Decreasing
cost per qualified lead
Unlocking
leads from Meta

"Primer has been crucial to effectively reaching our ICP and target lists with confidence and ease, especially on B2C channels like Facebook. Not to mention, they have the highest  match rates in the game. The days of black box targeting are finally over!"

Sutton Ryan
Demand Generation Manager
Highest
match rates
Effective
ICP reach
B2C
leads from Meta
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Reach your B2B buyers
across every channel

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