Hyper-precise targeting for B2B marketers

unlock new channels

Access 12 data sources in one platform. Reach the right person at the right time.

Get Started

Primer powers today’s fastest-growing startups

Meet Primer

A single source of truth

No more vlookups and CSV merges. All your first and third party data in one place.

Bigger, better audiences

Larger and more targeted audiences with the most comprehensive B2B data marketplace.

More out of every dollar

Up to 90% match rates and 50% decrease in cost-per-lead. Better data means better efficiency.

Results-driven marketers trust Primer

With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!

Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.

I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."

Ben Pollack

Head of Growth Marketing, ChartHop

Chris Nguyen

Head of Growth Marketing, Air

Adam Daigian

Head of Growth & Revenue Operations, Vouch

10 is better than 1

Get details on any company, industry, or role from 10+ data providers -- whether it's SMB, enterprise, HR, fintech or dev tools.

Bring your market into high-definition

Understand your B2B target audience like never before with hundreds of unique data filters and attributes.

Find new growth levers

Unlock revenue by targeting your B2B audience on B2C channels. Unleash the power of your data.

10 is better than 1

Access not just one but 10+ data providers. Get detailed data across any segment, industry, and role – from SMBs to enterprise,  HR to fintech, CMOs to engineers.

Bring your market into high-definition

Signals and filters help you understand your target market like never before. Size your TAM, test new segments, or hone in on your ICP – all with a new level of clarity.

Find new growth levers

Unlock hidden revenue by mixing and matching data sources and destinations. Unleash the power of your data.

Reach your ideal customer everywhere

Get Started

One solution. Infinite use cases.

See how Primer can supercharge any marketing motion—across the full funnel.

Test new signals or filters

Find new markets

Target cross-channel

Targeted outbound

Data-driven upsell

Segment and personalize

How it works

There’s magic in syncing any B2B dataset with everything in your martech stack.

Connect any source

Start by combining data from any and every source

First-party sources
Third-party sources
Primer data marketplace

Unite the data

Primer dynamically transforms data so it’s instantly usable

Build audiences

Create high-definition, hyper-targeted audiences

Reach them everywhere

Deploy your audience on any app with a single push

Optimize and learn

Get insights and hit your growth goals

Multi-channel attribution
Custom reports
Dedicated growth strategists
Extend the power of
with Primer

Supercharge your GTM with better audience data

Get started