Make ABM easy

You can’t do ABM with limited channels. Primer makes it easy to target audiences across Meta, Google, LinkedIn, email, and phone.
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Primer powers today’s most efficient growth teams

With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!

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Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.

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I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."

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Ben Pollack from ChartHop | Testimonial avatar image
Chris Nguyen from Air | Testimonial avatar image
Adam Daigian from Vouch | Testimonial avatar image

Ben Pollack

Head of Growth Marketing, ChartHop

Chris Nguyen

Head of Growth Marketing, Air

Adam Daigian

Head of Growth & Revenue Operations, Vouch

One product that lets you
target your ICP everywhere

Turn target accounts into cross-channel audiences
Transform your ICP or account list into decision-maker audiences you can use across all major channels.
Make inbound and outbound 1:1
Sync audiences to Meta, Google, LinkedIn with 40-90% match rates. Enrich those audiences with work emails and direct dials for sales.
Have confidence you’re targeting the right people
Visibility you don’t get through LinkedIn or IP-targeting. See exactly who, down to the individual name, LinkedIn profile url and job title is going into your audience. 
in Beta
Compare audience performance and iterate
Measure the impact of your audiences against sales pipeline. Make informed decisions and iterate before you see diminishing returns.
Oh yeah, and enrich your CRM!
Enrich existing accounts, sync in new accounts and add contacts with verified direct dial phone numbers into Salesforce.

Want to test the impact?

Try it free for 60 days
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key indicators
Standard Results
High Results
Facebook match rate
Linkedin match rate
Google Search match rate
Work email fill rate
Verified phone fill rate
How much more efficient
could your targeting be?
Calculate the ROI for yourself

Reach your B2B buyers
across every channel

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