Primer for agencies
Reach the right buyers cross-channel, show what’s working, and bring clients powerful recommendations.
Primer shares revenue with you.
Product example: an agency working in the Northstar Systems client organization asks which good-fit converters are outside its audiences. Primer finds 13 of 48 qualified converters came from outside current targeting, six of them Marketing Operations leaders, and recommends testing a separate audience for them and comparing its qualified conversion rate with the current approach.
Agencies working with Primer
“We eliminated the need for retargeting — and doubled our pipeline with less spend.”
Combine each client’s data with Primer’s enriched database of approximately 300 million people and 19 million companies.
Experiment without counting credits. Flexible pricing makes it easy to test new audiences and channels without worrying about enrichment credits.
Explore targeting →Product example: an audience sent to LinkedIn, Meta, Google Ads, YouTube, Reddit, DV360 and Microsoft Ads. Primer automatically enriches the audience, raising match rates from about 50% to 80–95% on LinkedIn, about 20% to 65–85% on Meta, and from 2% to 35–45% on Google Search, 20–45% on YouTube, 15–60% on Reddit, 40–60% on DV360 and 25–30% on Microsoft Ads.
Ask Primer what’s working, where performance is slipping, and which opportunities deserve a closer look.
Find missed buyers
“Which good-fit converters are outside our audiences—and are they becoming opportunities?”
See inside and outside audience coverage, then propose an audience change for the client to test.
Improve current performance
“Which campaigns are producing qualified opportunities, and where should we investigate declining quality?”
Compare campaigns by qualified outcomes, investigate the gap, and get a recommended next step.
Develop the next play
“Based on this client’s results and competitors, what should we test next?”
Review competitor ads and research, form a hypothesis, and draft the audience to test it.
Product example: a map of 48 qualified converters, 13 outside current targeting, with a cluster of six Marketing Operations leaders. A proposed audience change adds Marketing Operations to the job function filter, approved by the user as a new test audience.
Product example: a conversion report for SaaS Finance Leaders over 60 days (253 form fills, 41 qualified demos, 12 opportunities) by ad set, with a question about why Advantage+ has the most leads but one opportunity. The answer: 71% of its leads are at companies under 50 employees, outside the ICP, suggesting a test with the exclusion audience.
Product example: a Suggestions for you panel with a new play open: Controllers convert at $2.4K per opportunity on LinkedIn while Meta is the lowest-cost channel, so Primer proposes testing Controllers on Meta with an ROI calculator for six weeks against LinkedIn. A second suggestion warns that Broad finance lead volume is steady but fewer leads become opportunities.
Connect campaign results to conversion activity, investigate the evidence, and develop recommendations grounded in the client’s business.
Connect paid activity to outcomes.
Product example: a Paid Impact report for the last 90 days under last touch. Of 64 companies with a paid-associated visit, 38 are in your ICP; they generated $412K in new pipeline, $356K from ICP companies. Cost per opportunity is $9,800 and paid contributed 21% of all new pipeline. LinkedIn, Meta and Google are compared by spend, new opportunities and credited pipeline, noted as an observed association.
Review campaign results and downstream outcomes.
Interpret the findings against this client’s ICP, funnel, and sales cycle.
Explain the next test and how you will evaluate it.
Measurement that fits each client’s go-to-market motion—from ABM to PLG to demand gen.
Create client accounts yourself without contacting Primer. Start with access to an ad account, then add the website pixel and connect their CRM for deeper insights.
Product example: the organization switcher lists the agency's client organizations (Northstar Systems, Quantic, Stratify, Nexio, AlignWorks). Create organization adds a new client, Larkspur, whose getting-started checklist shows the Primer account created and ad accounts connected, with the Primer Pixel and CRM still to add for richer conversion context.
Toggle between organizations to work in the right client context.
Create a new instance and begin setting up their audience approach.
Add the Primer Pixel and CRM to understand more of the conversion journey and inform recommendations.
Keep running campaigns in your clients’ ad platforms. Primer adds targeting, measurement, and intelligence to the workflow your team already uses—with a dedicated Slack channel for support along the way.
Work with Primer through discounts, an affiliate program, or a reseller relationship. Find the arrangement that fits how you serve and bill your clients.
Get 20% off Primer for the clients you support. Pass the savings on to clients or keep more recurring revenue.
Refer clients to Primer and earn a share of the revenue.
Get deep discounts to embed Primer in your client offering.
Let’s match the partnership to your agency’s business model.
Yes. You can work across client organizations, switch between them, and create new instances as you bring clients onto Primer.
Start with a Primer account. Connect the relevant ad destinations to activate audiences. Installing the client’s pixel and connecting their CRM provides additional conversion context for analysis and recommendations.
Yes. Your team manages creative, bids, budgets, and campaign settings in the ad platforms. Primer supports audience activation and helps you understand performance and decide what to improve.
Yes. Use each client’s ICP, connected activity, and funnel definitions to interpret results in context—whether they run ABM, PLG, or demand generation.
We offer discounts, affiliate programs, and reseller relationships. Talk with us about the arrangement that fits your agency and clients.
Paid plans include audience enrichment without per-record enrichment credits. Audience capacity and other plan limits apply; intelligence usage is subject to tier-specific fair-use thresholds.
Bring your strategy and client knowledge. Primer gives your team the targeting, measurement, and intelligence to put them to work—and keep improving.
