LinkedIn-level Targeting on Every Channel

Expand LinkedIn-level targeting

Bring better than LinkedIn-grade precision to every channel.

Sync better audiences

Get 3–5x higher match rates than CSV uploads.

At Primer’s Core is a B2B Targeting Database

Built on >270M profiles and 16M companies, continuously verified & enriched with B2C identifiers.

40-60%
Meta match rate

Before Primer: ~20%

70-90%
LinkedIn match rate

Before Primer: ~50%

20-45%
Google Search rate

Before Primer: 2%

15-60%
Reddit match rate

Before Primer: 2%

15-35%
DV360 match rate

Before Primer: 2%

in Beta

15-35%
TikTok match rate

Before Primer: 2%

Coming
Soon:

Core Features

ICP Filtering

Build audiences by filtering Primer’s database by company size, industry, department, seniority, tech stack and more.
Avoid wasted spend on unqualified clicks. Every impression goes toward accounts that matter.

CRM + CSV Sync

Connect Salesforce, HubSpot, or upload lists directly. Audiences update dynamically as your CRM changes.
Keep targeting aligned with live pipeline, not stale lists. Match rates typically 3–5x higher than CSV-only uploads.

Website Reveal

De-anonymize site visitors — see the companies (and US contacts) behind the pageviews.
Retarget decision-makers who never filled out a form, and expand remarketing beyond cookie-based limits.

Conditional Logic and Drag & Drop Filters

Drag and drop different filters with AND/OR logic and filter groups
Easily combine filters from different sources in flexible ways

Cross-Platform Sync

One-click audience pushes to LinkedIn, Meta, Google Ads, and more.
No more CSV juggling. Keep campaigns live and consistent across every channel.

How It Works

Step 1

Define ICP filters in Primer

Step 2

Combine with CRM+ website data

Step 3

Sync directly into ad platforms

Step 4

Plug audiences into ad sets & campaigns

18%

Website visitors reveal rate on average

Incremental conversion lift

100

leads per month (for audiences >2M)

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Our outreach is more efficient, as a result of the awareness built through integrated, cross-channel messaging to the same audience.

“

With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, LinkedIn and Instagram.

“

Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%.

“

Getting a fresh audience was a major challenge for us. Primer solved that.

“

Finding quality leads aligned with our ICP has always been a challenge — Primer’s recent improvements have unlocked significant performance efficiency improvements, as well as scale.

“

People are actually mentioning our ads in sales conversations. That’s exactly what we wanted.

“

We pivoted to a new vertical in five minutes. We cloned an existing audience, filtered by vertical, and instantly had a campaign-ready list of 75,000 decision-makers.

Reach your ICP across every channel.

At Primer’s Core is a B2B Targeting Database

How It Works

Expand beyond LinkedIn. Unlock your ICP everywhere.