Compare
Primer vs. Influ2
Reach real buyers across Meta, Google, LinkedIn (and more). Primer delivers higher match rates, full transparency in your ad accounts, and a built‑in B2B database. Influ2 can work for tiny, high‑value ABM lists — but it doesn’t scale cost‑effectively and requires you to bring your own contacts.
Match-rate edge
No $5/contact tax
5‑min setup
Match rates on B2C channels
Influ2
Customers report ~20%
Primer
45–65% on
Meta in US/CA
Meta in US/CA
Why it matters
Higher match = more of your ICP actually sees ads.
Audience sourcing (net-new)
Influ2
No prospecting DB; bring your own lists/CRM segments
Primer
Built-in B2B database (~268M people / 16M companies)
Why it matters
You likely don't have a contact list of your addressable market
Transparency & control
Influ2
Runs ads from Influ2’s accounts, limiting visibility
Primer
Audiences run in
your ad accounts
your ad accounts
Why it matters
Verify delivery, spend, and brand safety
Google activation
Influ2
Unclear whether Customer Match is used
Primer
Customer Match unlocks Search/ YouTube/Display
Why it matters
Enables plays like anti-ICP suppression in Search
ABM SDR alignment
Influ2
Strong contact-level engagement info for SDRs
Primer
Focus on audience performance + lift
Why it matters
Sales needs signals to time outreach
Measurement & proof
Influ2
Meta, legally, cannot expose individual level impressions
Primer
Holdout/ incrementality to quantify lift across channels
Why it matters
You need statistical, trustworthy ways to measure
Pricing & scale
Influ2
$5 per contact; expensive for broad TAM
Primer
Tiered, transparent, spend-based pricing
Why it matters
Cost model must fit your TAM and ACVs
Case-study & channel transparency
Influ2
Case studies rarely specify channels/campaign types
Primer
Shares channel-specific plays
and guidance
and guidance
Why it matters
Early-mover CPM advantage
Who’s a Good Fit
Primer is ideal when…
- Your team prefers the transparency of building, reporting & optimizing directly in native ad managers
- You need higher match rates on Meta/Google and transparent delivery in your own accounts.
- You want CRM‑based Customer Match lists and advanced search plays (e.g., Anti‑ICP suppression).
- You need to find net‑new prospects without buying separate databases.
- You need to launch in days, not months, and prove incremental lift to Finance.
Influ2 may fit when…
- You have a small, high‑value ABM list (six‑figure deals) where $5/contact can be ROI‑positive.
- You already have clean CRM lists and want contact‑level engagement signals for SDRs.
- You prefer a high‑touch CSM to help run programs.
- You’re okay with ads running from a vendor account (less verifiability).
Metrics that matter
2–3×
match rate more qualified reach per dollar
Lift tests
on by default quantify incremental ROAS
<5 min
Signup → first sync
What You Get on Day 1
Draft audiences free forever
Predictive match‑rate estimator
Automatic built-in lift test
Native campaign control in every ad manager
