Core Features
Full Funnel Conversions
- View conversions across every funnel stage. Filter by UTM parameters, source, and campaign.
- Data is aggregated across Primer’s pixel and your CRM automatically
Similarity Map
- See conversions on an interactive map showing which came from inside vs. outside your current targeting.
- Instantly see which audiences drive the most qualified conversions — and where your next opportunities lie.
Website Reveal Reporting
- See which companies (and US contacts) are visiting, plus which campaigns or sources drove them.
- Prove engagement from target accounts even before a form fill.
Holdout Groups (Built-In)
- Primer automatically creates a control group for every audience.
- Statistically prove incremental lift — isolate the true impact of your ads.
Cross-Device Attribution
- Incremental ROAS calculations allow you to prove the impact of mobile ad exposures that convert later on desktop.
- Capture ROI that first/last-touch tools miss, especially for B2B conversions.
Slack + Email Alerts
- Weekly conversion reports and real-time notifications.
- Keep sales and marketing aligned on which accounts are engaging — no dashboard digging.
Audience Penetration Metrics
- See how deeply your ads are reaching target accounts.
- Prove account coverage across campaigns and identify gaps early.
