Costs less than a leaky funnel

Build audiences of your best fit customers and sync them to any ad platform or B2B marketing & sales app.
Primer Pilot subscription plan | Icon
Finding PMF
Primer Pilot
Test the value of building & reaching 
a segment anywhere
$500
/month
What’s included
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Unlimited standard match rate audiences for Meta, Linkedin, and Google
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Build high-match rate audiences for Meta, Linkedin, and Google
(pay-as-you-go)
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Target up to 265M B2B contacts
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Salesforce read-only integration
Request Access
Primer Grow subscription plan | Icon
Post-PMF
Primer Grow
Identify, align, and activate your TAM
Starts at
$3,000
/month
billed annually
What’s included
Primer subscription plan feature | Soft purple tick icon
Unlimited high-match rate ad audiences
Primer subscription plan feature | Soft purple tick icon
Daily, weekly or monthly audience refresh
Primer subscription plan feature | Soft purple tick icon
Salesforce read & write integration
Primer subscription plan feature | Soft purple tick icon
Enrich your CRM
Primer subscription plan feature | Soft purple tick icon
Primer Conversion Reporting
Primer subscription plan feature | Soft purple tick icon
Dedicated Customer Success
Primer subscription plan feature | Soft purple tick icon
Online DPA/MSA
Request a Demo
Popular
Primer Scale subscription plan | Icon
Later Stage
Primer Scale
Go even deeper into your TAM
Starts at
$5,000
/month
billed annually
What’s included
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Everything from Primer Grow +
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250,000 Outbound Credits
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Sync to Custom Destinations
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Primer Lookalike Audiences
Request a Demo

Compare features across plans

Primer Pilot
Primer Grow
Primer Scale
Destinations
Primer Lists:
Meta, Linkedin, Google
Primer Grow
Unlimited
Primer Scale
Unlimited
Audience Estimates
Primer Lists
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Primer Grow
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Primer Scale
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Audience CSV Export
Primer Lists
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Primer Grow
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Primer Scale
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Salesforce Integration
Primer Lists
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Primer Grow
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Primer Scale
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Advertising Match Rates
Primer Lists
Standard
Primer Grow
Highest
Primer Scale
Highest
Outbound Credits
Primer Lists
Add-On Purchase
Primer Grow
Add-On Purchase
Primer Scale
250,000 Included
Primer Conversion Reporting
Primer Lists
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Primer Grow
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Primer Scale
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Primer MSA / DPA
Primer Lists
Primer Grow
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Primer Scale
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Primer Lookalike Audiences
Primer Lists
Primer Grow
Primer Scale
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Sync to Custom Destinations
Primer Lists
Primer Grow
Primer Scale
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Primer Lists:
$500/month
Request Access
Primer Grow
from $3,000/month
Primer Scale
from $5,000/month
ADD-ON

Outbound Targeting

Use Primer credits to source more Work Emails and Direct Dial Phone Numbers to build your outbound engine.
Min. 10,000 credits. Starts at:
$0.40
/credit
Request a Demo
Primer demo feature - Neverbounce-verified email lists | Icon
Neverbounce-verified emails
Primer demo feature - Lob-verified email lists | Icon
Lob-verified mailing addresses
Primer demo feature - valid direct dial phone numbers | Icon
Validated direct dial phone

Pricing FAQ

Q: How do I evaluate your Grow or Scale plans?
A: We built Primer Pilot to help earlier stage companies better target on paid social channels. It’s also a great way to evaluate the value of our Growth plan.
Q: You say you have access to 6+ data sources. So does every other competitor. Why are you different?
A: Primer carefully evaluates data providers based on quality, reach, and activation. You can learn more about the difference and it’s impacts on our blog post.
Q: Who’s not a good fit for your Primer Grow or Scale plans?
A: Glad you asked! We believe the companies below will get the most value out of Primer at this time.

1. You have a well defined understanding of your best customers
2. Your deal sizes are generally $10K+ per year
3. You’re looking to align your sales and marketing efforts to acquire the same accounts
4. You are currently utilizing Salesforce

Reach your B2B buyers
across every channel

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