Costs less than a leaky funnel

Build audiences of your best fit customers and sync them to any ad platform or B2B marketing & sales app.
Primer Pilot subscription plan | Icon
Finding PMF
Primer Pilot
Test the value of building & reaching 
a segment anywhere
Starts at
$500
/month
What’s included
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Unlimited standard match rate audiences for Meta, Linkedin, and Google
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Build high-match rate audiences for Meta, Linkedin, and Google
(pay-as-you-go)
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Target up to 265M B2B contacts
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Salesforce read-only integration
Try for free
Primer Grow subscription plan | Icon
Post-PMF
Primer Grow
Identify, align, and activate your TAM
Starts at
$3,000
/month
billed annually
What’s included
Primer subscription plan feature | Soft purple tick icon
Unlimited high-match rate ad audiences
Primer subscription plan feature | Soft purple tick icon
Daily, weekly or monthly audience refresh
Primer subscription plan feature | Soft purple tick icon
Salesforce read & write integration
Primer subscription plan feature | Soft purple tick icon
Enrich your CRM
Primer subscription plan feature | Soft purple tick icon
Primer Conversion Reporting
Primer subscription plan feature | Soft purple tick icon
Dedicated Customer Success
Primer subscription plan feature | Soft purple tick icon
Online DPA/MSA
Request a Demo
Popular
Primer Scale subscription plan | Icon
Later Stage
Primer Scale
Go even deeper into your TAM
Starts at
$5,000
/month
billed annually
What’s included
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Everything from Primer Grow +
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250,000 Outbound Credits
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Sync to Custom Destinations
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Primer Lookalike Audiences
Request a Demo

Compare features across plans

Primer Pilot
Primer Grow
Primer Scale
Destinations
Primer Lists:
Meta, Linkedin, Google
Primer Grow
Unlimited
Primer Scale
Unlimited
Audience Estimates
Primer Lists
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Primer Grow
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Primer Scale
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Audience CSV Export
Primer Lists
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Primer Grow
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Primer Scale
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Salesforce Integration
Primer Lists
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Primer Grow
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Primer Scale
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Advertising Match Rates
Primer Lists
Standard
Primer Grow
Highest
Primer Scale
Highest
Outbound Credits
Primer Lists
-
Primer Grow
Add-On Purchase
Primer Scale
250,000 Included
Primer Conversion Reporting
Primer Lists
-
Primer Grow
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Primer Scale
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Primer MSA / DPA
Primer Lists
-
Primer Grow
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Primer Scale
Blue round tick icon
Primer Lookalike Audiences
Primer Lists
-
Primer Grow
-
Primer Scale
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Sync to Custom Destinations
Primer Lists
-
Primer Grow
-
Primer Scale
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Primer Lists:
$500/month
Try for free
Primer Grow
from $3,000/month
Primer Scale
from $5,000/month
ADD-ON

Outbound Targeting

Use Primer credits to source more Work Emails and Direct Dial Phone Numbers to build your outbound engine.
Min. 10,000 credits. Starts at:
$0.40
/credit
Request a Demo
Primer demo feature - Neverbounce-verified email lists | Icon
Neverbounce-verified emails
Primer demo feature - Lob-verified email lists | Icon
Lob-verified mailing addresses
Primer demo feature - valid direct dial phone numbers | Icon
Validated direct dial phone

Pricing FAQ

Q: How do I evaluate your Grow or Scale plans?
A: We built Primer Pilot to help earlier stage companies better target on paid social channels. It’s also a great way to evaluate the value of our Growth plan.
Q: You say you have access to 6+ data sources. So does every other competitor. Why are you different?
A: Primer carefully evaluates data providers based on quality, reach, and activation. You can learn more about the difference and it’s impacts on our blog post.
Q: Who is a good fit for your Primer Grow or Scale plans?
A: Glad you asked! We believe the companies below will get the most value out of Primer at this time.

1. You have a well defined understanding of your best customers
2. Your deal sizes are generally $10K+ per year
3. You’re looking to align your sales and marketing efforts to acquire the same accounts
4. You are currently utilizing Salesforce

Reach your B2B buyers
across every channel

Try for free