Costs less than a leaky funnel
Build audiences of your best fit customers and sync them to any ad platform or B2B marketing & sales app.
Finding PMF
Primer Pilot
Test the value of building & reaching
a segment anywhere
$500
/month
What’s included
Unlimited standard match rate audiences for Meta, Linkedin, and Google
Build high-match rate audiences for Meta, Linkedin, and Google
(pay-as-you-go)
(pay-as-you-go)
Target up to 265M B2B contacts
Salesforce read-only integration
Post-PMF
Primer Grow
Identify, align, and activate your TAM
Starts at
$3,000
/month
billed annually
What’s included
Unlimited high-match rate ad audiences
Daily, weekly or monthly audience refresh
Salesforce read & write integration
Enrich your CRM
Primer Conversion Reporting
Dedicated Customer Success
Online DPA/MSA
Popular
Later Stage
Primer Scale
Go even deeper into your TAM
Starts at
$5,000
/month
billed annually
What’s included
Everything from Primer Grow +
250,000 Outbound Credits
Sync to Custom Destinations
Primer Lookalike Audiences
Compare features across plans
Primer Pilot
Primer Grow
Primer Scale
Destinations
Primer Lists:
Meta, Linkedin, Google
Primer Grow
Unlimited
Primer Scale
Unlimited
Audience Estimates
Primer Lists
Primer Grow
Primer Scale
Audience CSV Export
Primer Lists
Primer Grow
Primer Scale
Salesforce Integration
Primer Lists
Primer Grow
Primer Scale
Advertising Match Rates
Primer Lists
Standard
Primer Grow
Highest
Primer Scale
Highest
Outbound Credits
Primer Lists
Add-On Purchase
Primer Grow
Add-On Purchase
Primer Scale
250,000 Included
Primer Conversion Reporting
Primer Lists
Primer Grow
Primer Scale
Primer MSA / DPA
Primer Lists
Primer Grow
Primer Scale
Primer Lookalike Audiences
Primer Lists
Primer Grow
Primer Scale
Sync to Custom Destinations
Primer Lists
Primer Grow
Primer Scale
ADD-ON
Outbound Targeting
Use Primer credits to source more Work Emails and Direct Dial Phone Numbers to build your outbound engine.
Min. 10,000 credits. Starts at:
$0.40
/credit
Neverbounce-verified emails
Lob-verified mailing addresses
Validated direct dial phone
Pricing FAQ
Q: How do I evaluate your Grow or Scale plans?
A: We built Primer Pilot to help earlier stage companies better target on paid social channels. It’s also a great way to evaluate the value of our Growth plan.
Q: You say you have access to 6+ data sources. So does every other competitor. Why are you different?
A: Primer carefully evaluates data providers based on quality, reach, and activation. You can learn more about the difference and it’s impacts on our blog post.
Q: Who’s not a good fit for your Primer Grow or Scale plans?
A: Glad you asked! We believe the companies below will get the most value out of Primer at this time.
1. You have a well defined understanding of your best customers
2. Your deal sizes are generally $10K+ per year
3. You’re looking to align your sales and marketing efforts to acquire the same accounts
4. You are currently utilizing Salesforce
1. You have a well defined understanding of your best customers
2. Your deal sizes are generally $10K+ per year
3. You’re looking to align your sales and marketing efforts to acquire the same accounts
4. You are currently utilizing Salesforce
