Costs less than a leaky funnel
Build audiences of your ideal prospects and sync them to any ad platform - targeting that doesn't need cookies to succeed.
Try free for 30-days.
Try free for 30-days.
For lower ad budgets
Primer Grow
Build a limited number of custom B2B audiences for Facebook, Google & LinkedIn.
Starting at
$1,000/m, 8 active audiences
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What’s included
Match rate boost
Dynamic audiences
450M B2B contacts
CRM integration
For big monthly ad budgets
Primer Scale
Build LOTS of custom B2B audiences for Facebook, Google & LinkedIn.
Starting at
$20,000/yr, 15 active audiences
billed annually
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Oops! Something went wrong while submitting the form.
Try for freeGet Demo
What’s included
Match rate boost
Dynamic audiences
450M B2B contacts
CRM integration
Dedicated support
Okta SSO
Compare features across plans
Primer Grow
Primer Scale
Destinations
Primer Grow
Unlimited
Primer Scale
Unlimited
Audience Estimates
Primer Grow
Primer Scale
Detailed Audience Insights
Primer Grow
Primer Scale
Salesforce Integration
Primer Grow
Primer Scale
Advertising Match Rates
Primer Grow
Highest
Primer Scale
Highest
Primer MSA / DPA
Primer Grow
Primer Scale
Okta SSO
Primer Grow
Primer Scale
Pricing FAQ
Q: How do I evaluate your Grow or Scale plans?
A: Primer is free to try. Simply sign up. Build an audience. Sync it to your ad accounts, and plug the audience into a campaign. From there you can A/B test the impact of Primer-built audiences vs. traditional targeting options in Meta, Google and LinkedIn.
Q: Why does Primer limit active syncing audiences?
A: To maintain performance, Primer limits the number of active syncing audiences per organization. Audiences with a "synced" status update every 7 days, refreshing data in your ad campaigns. Both "synced" and "incomplete" audiences use active slots, which are limited by your plan.
Q: Why does Primer base pricing on ad spend?
A: Primer's philosophy is that customers should invest a small portion of their ad spend on targeting to achieve better lead quality. Our pricing is benchmarked at around 3-5% of your monthly ad spend. We ask customers to self-report their ad spend, but Primer can verify this through connected ad accounts on our platform.
We understand that ad spend can vary month-to-month, so we ask you to report the range you typically fall into. If your ad spend changes significantly by the end of your term, we can adjust your plan tier accordingly. Since Primer does not limit where you can use audiences across our integrated partners, we consider overall digital ad spend on Meta, Google, and LinkedIn.
We understand that ad spend can vary month-to-month, so we ask you to report the range you typically fall into. If your ad spend changes significantly by the end of your term, we can adjust your plan tier accordingly. Since Primer does not limit where you can use audiences across our integrated partners, we consider overall digital ad spend on Meta, Google, and LinkedIn.
Q: Does Primer manage my ad campaigns?
A: No, Primer does not manage ad campaigns. Our focus is on providing the best B2B targeting solutions for a cookie-less world. We invest all our resources into ensuring high audience coverage and quality, making sure our audiences have the best match rates possible.
Q: How many ad accounts can I connect to Primer?
A: Primer allows you to connect one ad account per audience destination. For example, with LinkedIn, you can connect one LinkedIn Ads account. If you need to connect more than one ad account, Primer makes it easy to create multiple organizations for different business units. Simply speak to our sales or support teams.