Costs less than a leaky funnel
Build audiences of your ideal decision-maker prospects and sync them to any ad platform - targeting that doesn't need cookies to succeed.
Try full capabilities, free, for 30-days.
Try full capabilities, free, for 30-days.
Finding PMF
Primer Grow
Be incredibly efficient with a limited ad budget. Build awareness within your ICP across all major channels with a low monthly spend.
Starting at
$1,000
/month
Monthly Ad Spend: $10K-$49K
What’s included
Up to 12 dynamically updating audiences per month
High-match rate audiences for Google, Youtube, LinkedIn, Instagram and Facebook (40-80% match rates)
Target up to 265M B2B contacts
Salesforce integration
Post-PMF
Primer Scale
To grow you need to go beyond LinkedIn & Search. Target your ICP without wasted clicks across all major digital channels.
Starting at
$2,000
/month
billed annually
Monthly Ad Spend: >$50K
What’s included
15+ dynamically updating audiences per month
High-match rate audiences for Google, Youtube, LinkedIn, Instagram and Facebook (40-80% match rates)
Target up to 265M B2B contacts
Salesforce integration
Dedicated Customer Success
Online DPA/MSA
Okta SSO
Compare features across plans
Primer Grow
Primer Scale
Destinations
Primer Grow
Unlimited
Primer Scale
Unlimited
Audience Estimates
Primer Grow
Primer Scale
Detailed Audience Insights
Primer Grow
Primer Scale
Salesforce Integration
Primer Grow
Primer Scale
Advertising Match Rates
Primer Grow
Highest
Primer Scale
Highest
Primer MSA / DPA
Primer Grow
Primer Scale
Okta SSO
Primer Grow
Primer Scale
Pricing FAQ
Q: How do I evaluate your Grow or Scale plans?
A: Primer is free to try. Simply sign up. Build an audience. Sync it to your ad accounts, and plug the audience into a campaign. From there you can A/B test the impact of Primer-built audiences vs. traditional targeting options in Meta, Google and LinkedIn.
Q: You say you have access to 6+ data sources. So does every other competitor. Why are you different?
A: Primer carefully evaluates data providers based on quality, reach, and activation. You can learn more about the difference and it’s impacts on our guide.
Q: Who is a good fit for your Primer Grow or Scale plans?
A: Glad you asked! We believe the companies below will get the most value out of Primer at this time.
1. You have a well defined understanding of your best customers
2. Your deal sizes are generally $10K+ per year
3. You’re looking to align your sales and marketing efforts to acquire the same accounts
4. You are currently utilizing Salesforce
5. You are spending >$10K per month on digital ads already and you want to make that money go further
1. You have a well defined understanding of your best customers
2. Your deal sizes are generally $10K+ per year
3. You’re looking to align your sales and marketing efforts to acquire the same accounts
4. You are currently utilizing Salesforce
5. You are spending >$10K per month on digital ads already and you want to make that money go further
