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"The CPMs are insanely low. The challenge isn’t cost — it’s knowing who to target, how to speak Reddit, and how to measure real impact."

Product Marketing and Growth

Jason Lauritzen

Up to 74x

ROI (attributed pipeline)

~$3 CPMs

(vs. $75–$125 on LinkedIn)

Full ICP reach

Scaled beyond subreddit limits

“We eliminated the need for retargeting — and doubled our pipeline with less spend.”

Patrick Cumming

Director of Marketing

lift from ad exposure

"By rebuilding our funnel and tightening targeting with tools like Primer, we 4.7×’d demand-gen sourced pipeline and improved pipeline-per-spend by ~300% in four quarters.”

Timo

Demand Gen

4.7×

demand-gen sourced pipeline

~300%

improvement in pipeline efficiency

Rebuilt

full-funnel system

“Primer helped us box in Meta’s algorithm — and boost enterprise conversions by 37%.”

Marcus Moraes

Head of Paid Social

+37%

share of enterprise SQLs

–43%

cost per enterprise conversion

+40%

enterprise registrants

"People fixate on the platform. We focus on on-target reach and efficiency. Primer lets us unlock B2C channels for B2B—without losing ICP discipline."

Сolin Kim

Performance Marketing

"We saw across the board 67% more prospects involved in deals. And because of that, we saw 31% higher win rates on those 25% bigger deal sizes and 17% shorter sale cycles.”

Isaac Ware

Director of Demand Gen

“Our outreach is more efficient and effective, as a result of the awareness built through integrated, cross-channel messaging to the same audience.”

BJ Scott

Digital Marketing

34.5%

reduction in paid CPA

“Our audiences are small and specific — often under 50,000 people. If only 30–40% of those match in ad platforms, the whole program falls apart.”

Chris Cruz

Senior Director of Demand Generation and Digital Marketing

10×

Pipeline ROI

Highly Specific

SaaS Management Buyers

Real-Time

Sales Alignment

“We wanted to surround our ICP across multiple touchpoints. Primer made that possible by making our audiences more addressable.”

Sutton Ryan

Demand Generation Manager at Stampli

50%

increase in win rate

13%

higher conversion rate

7% increase

in discovery meeting attendance

“Primer helped us stabilize paid performance and reduce CPL by 50% while increasing MQL volume by 34%.”

Chris Nguyen

Head of Growth Marketing

"With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram."

Ben Pollack

Head of Growth

ROI on Annual Primer Spend

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