Product
Targeting
Reach your ideal customers with precision and transparency. Build and launch audiences across every ad channel — and see exactly who you’re reaching.
Measurement
Prove what’s working — from first impression to closed deal. Track performance across audiences, campaigns, and channels with full-funnel visibility.
Connections
Primer + HubSpot
Primer + Google Ads
Primer + LinkedIn
Primer + Meta
Primer + Reddit
Primer + Salesforce
Compare Primer
Primer vs. Metadata.io
Turn B2C ad platforms into B2B revenue machines.
Primer vs. Influ2
Reach real buyers across Meta, Google, LinkedIn, and more.
Primer vs. LiveRamp
Primer is the B2B focused alternative to LiveRamp.
GTM Plays
For Demand Gen
Proven campaign blueprints to drive pipeline — from first impression to closed deal.
For ABM
Turn your target account list into high-performing cross-channel audiences.
For PLG
Connect paid ads to product activation — make acquisition and expansion work together.
All Plays
LinkedIn Quality Improvement
Unbranded Search Exclusion
Meta Custom Audiences
ABM Ads Aircover
Google Demand Gen
YouTube Awareness Campaigns
Customer Stories
Kickfurther
34.5% Reduction in Paid CPA: Kickfurther Grows a Niche Audience with Primer’s Cross-Channel Targeting
UserGems
How UserGems Uses Primer to Accelerate Deals and Achieve a 31% Higher Win Rate
Zylo
How Zylo Uses Primer to Consistently Achieve 10X Pipeline ROI While Going Upmarket
Pricing
Agencies
Resources
Documentation
Step-by-step guides and API docs to help you set up, integrate, and get the most out of Primer — from connecting your data sources to launching your first campaigns.
Changelog
See what’s new — product updates, feature releases, and ongoing improvements to the Primer platform that help you move faster and market smarter.
Resource Library
The Secret to Better ROAS? It's Already in Your Forms
The Rise of Website Reveal: Why Every B2B Tool Is Suddenly Doing It (and Why They’re Not All the Same)
LinkedIn CTV Partners with Paramount, Meta Rewards Video More & Other Ad Channel Algo Updates from August 2025
Guides
Improve Branded and Unbranded Search Ads With Primer
Scaling Ads
How to Choose the Right B2B Data Provider
B2B Data Demystified
The B2B Marketer’s Guide to pMax & Demand Gen with Primer Audiences
A/B testing Primer
Company
About us
Careers
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“Primer helped us box in Meta’s algorithm — and boost enterprise conversions by 37%.”
Marcus Moraes
Head of Paid Media
+37%
share of enterprise SQLs
–43%
cost per enterprise conversion
+40%
enterprise registrants
"People fixate on the platform. We focus on on-target reach and efficiency. Primer lets us unlock B2C channels for B2B—without losing ICP discipline."
Сolin Kim
Performance Marketing
Cost-efficient
B2B growth engine
Media costs
Cut dramatically
“We wanted to surround our ICP across multiple touchpoints. Primer made that possible by making our audiences more addressable.”
Sutton Ryan
Demand Generation Manager at Stampli
50%
increase in win rate
13%
higher conversion rate
7% increase
in discovery meeting attendance
“Our audiences are small and specific — often under 50,000 people. If only 30–40% of those match in ad platforms, the whole program falls apart.”
Chris Cruz
Senior Director of Demand Generation and Digital Marketing
10×
Pipeline ROI
Highly Specific
SaaS Management Buyers
Real-Time
Sales Alignment
“Our outreach is more efficient and effective, as a result of the awareness built through integrated, cross-channel messaging to the same audience.”
BJ Scott
Digital Marketing
34.5%
reduction in paid CPA
Highest-performing
campaign of the year
Higher-quality
outbound pipeline
“We wanted to accelerate the sale cycle.”
Isaac Ware
Director of Demand Gen
17%
faster buying cycles
31%
higher win rates
25%
larger deal sizes
"With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram."
Ben Pollack
Head of Growth
5x
ROI on Annual Primer Spend
90%
Facebook match rate
Hyper-targeted
audiences
“Primer helped us stabilize paid performance and reduce CPL by 50% while increasing MQL volume by 34%.”
Chris Nguyen
Head of Growth Marketing
–50%
cost per lead
+34%
increase in MQLs
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