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“We eliminated the need for retargeting — and doubled our pipeline with less spend.”

Director of Marketing

paid media spend

acquisition cost

lift from ad exposure

“Primer helped us box in Meta’s algorithm — and boost enterprise conversions by 37%.”

Head of Paid Social

share of enterprise SQLs

cost per enterprise conversion

enterprise registrants

"People fixate on the platform. We focus on on-target reach and efficiency. Primer lets us unlock B2C channels for B2B—without losing ICP discipline."

Performance Marketing

B2B growth engine

Cut dramatically

"We saw across the board 67% more prospects involved in deals. And because of that, we saw 31% higher win rates on those 25% bigger deal sizes and 17% shorter sale cycles.”

Director of Demand Gen

faster buying cycles

higher win rates

larger deal sizes

“Our outreach is more efficient and effective, as a result of the awareness built through integrated, cross-channel messaging to the same audience.”

BJ Scott

Digital Marketing

reduction in paid CPA

Highest-performing

campaign of the year

outbound pipeline

“Our audiences are small and specific — often under 50,000 people. If only 30–40% of those match in ad platforms, the whole program falls apart.”

Chris Cruz

Senior Director of Demand Generation and Digital Marketing

Highly Specific

SaaS Management Buyers

Sales Alignment

“We wanted to surround our ICP across multiple touchpoints. Primer made that possible by making our audiences more addressable.”

Sutton Ryan

Demand Generation Manager at Stampli

increase in win rate

higher conversion rate

in discovery meeting attendance

“Primer helped us stabilize paid performance and reduce CPL by 50% while increasing MQL volume by 34%.”

Chris Nguyen

Head of Growth Marketing

increase in MQLs

"With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram."

Ben Pollack

ROI on Annual Primer Spend

Facebook match rate

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