Choose Your Play: Proven Tactics to Fill, Nurture & Close Pipeline
Browse a library of click-ready audience plays—each with step-by-step setup, creative tips, and benchmark metrics—so you can launch campaigns that attract, nurture, and convert target buyers in minutes.
Top of Funnel
Performance Max
Constrain Google's algorithm with exclusions & layer on Signals
Unbranded Search
Suppress unqualified traffic to reduce unqualified conversions
Unbranded Search
Use inclusion targeting for "noisy" or unprofitable keywords
Meta ICP Targeting
Better than LinkedIn level ICP targeting on FB/IG
LinkedIn Exact Match
Lower CPMs and no more entry-level leads sneaking in
ABM Across Social
Put your ABM list on every ad channel
Google Ads Demand Gen
Drive good fit ICP leads via Google Demand Gen campaigns
Meta Lookalikes & Advantage+
Decrease junk leads by layering massive exclusion audiences into ad sets
YouTube
Show YouTube ads only to the companies and buyers that matter
Reddit ICP Targeting
Scale past subreddits with Primer—track real pipeline.
Middle of Funnel
HubSpot Buyer Intent
Turn Breeze website reveal data into high match rate ad audiences
6Sense Ad Expansion
Expand 6Sense intent data to more ad channels
Box-In Retargeting
Double retargeting efficiency but suppressing unqualified traffic
Website Reveal Retargeting
Segment retargeting audiences on all channels by vertical, industry or persona
