Compare
Primer outperforms Metadata.io
Turn B2C ad platforms into B2B revenue machines—without Metadata's black‑box or “ad tax.”
Pixel installed
CRM connected
Google Ads linked
Match rates on B2C channels
Metadata.io
50–58% typical
Primer
65–75%
typical
typical
Why it matters
More buyers reached for same spend
Predictive visibility
Metadata.io
None
Primer
Pre-sync
estimator
estimator
Why it matters
Avoid budget burn
Control & transparency
Metadata.io
Runs in
Metadata UI
Metadata UI
Primer
Build in Primer, launch native
Why it matters
Keep every lever
Measurement built for lift
Metadata.io
Click-based attribution
Primer
Lift tests & incremental
ROAS built in
ROAS built in
Why it matters
Finance wants revenue proof
Speed to value
Metadata.io
6–8 week onboarding
Primer
Live <5 min; trial starts on sync
Why it matters
Test this week, not next quarter
Pricing model
Metadata.io
Platform fee
+ 2–5% spend
+ 2–5% spend
Primer
Flat subscription,
no % spend
no % spend
Why it matters
No hidden
growth tax
growth tax
Google activation
Metadata.io
GA retargeting only
Primer
Customer Match – more powerful audiences
Why it matters
Reach known contacts who
never hit your site
never hit your site
Emerging channels
Metadata.io
Not supported
Primer
Reddit & TikTok
(beta)
(beta)
Why it matters
Early-mover CPM advantage
Who’s a Good Fit
Primer is ideal when…
- Your team prefers building and optimizing directly in native ad manager
- Proving incremental revenue lift is a must for Finance.
- You’re scaling across Meta, Google (Customer Match), LinkedIn, Reddit, TikTok (beta), YouTube—and want flat‑rate pricing.
- You need CRM‑based Google Customer Match lists, not just GA retargeting.
- You want to reach prospects on Reddit today and TikTok tomorrow (beta access).
- You need to launch in days, not months, to hit next‑quarter goals.
Metadata.io may fit when…
- You want a single, all‑in‑one campaign UI and are okay abstracting campaign management away from in ad platform.
- A percentage‑of‑spend fee structure isn’t a blocker.
- A 6–8 week onboarding window aligns with your planning cycle.
- You don’t already have an agency and would like to use Metadata’s in-house agency offering.
Metrics that matter
+20 pts
+20 pts match rate → 2k extra buyers per 10k leads
20–30 %
CAC reduction (customer median)
<5 min
Signup → first sync
What You Get on Day 1
Draft audiences free forever
Predictive match‑rate estimator
Automatic built-in lift test
Native campaign control in every ad manager
