Primer vs. Metadata

Match Rates and Use Cases Comparison

Primer lets you target your ICP everywhere

Reach audiences across Meta, Google, Linkedin, email, and phone

Vertically aligned main feature lists | Primer vs. Metadata comparison

Match rate is the deciding factor for how well you can reach your audience

Orange opening quotation mark – Icon in the testimonial block

With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!

Ben Pollack

Head of Growth Marketing, ChartHop

Chris Nguyen

Head of Growth Marketing, Air

Adam Daigian

Head of Growth & Revenue Operations, Vouch

With Primer, you'll get 20-40% higher match rates

Facebook Match Rates

LinkedIn Match Rates

Data sources

Filters

Channels for audience activation

Data Ownership and export

What to know more details?

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45%-65%

65%-85%

10+ best in class B2B data sources including ZoomInfo, Apollo, and People Data Labs, that when stacked on top of each other allow for deep & broad coverage.

Hundreds of filters, including filtering by revenue, funding, and company’s current marketing activities (i.e., followership change), and more.

10+ channels, including:

Facebook
Google Ads
Instagram
LinkedIn
Salesforce
Marketo
Gsheets
Outreach

Full data ownership:

Push the audiences to ad platforms
Send the data to CRM
Export audiences to CSV (no continuation)

Get access

Metamatch/Metadata framed logos | Primer vs. Metadata comparison

30%-48%

(~ 40% less)

30%-48%

(~ 20% less)

Static, proprietary "black box" database
Only underlying data sources revealed are Kickfire, PeerSpot, and LeadSift (аccording to Metadata’s website)

15 available audience types with filters depending on the type you’ve selected.

4 channels: