Core Features
Matched Account Builder
- Import account lists + champion personas with deep filtering (size, tech, persona).
- Let your programs reach the right accounts + roles.
Conversion Map & Discovery Explorer
- Visualize which accounts convert inside vs outside your targeting; cluster by attributes.
- Uncover new accounts similar to existing ones performing well.
Funnel Explorer (Account-Level)
- Trace how accounts progress across stages from impressions to pipeline to win.
- Understand how ad exposures map to account outcomes.
Holdout / Incrementality Testing
- Assign control groups at the account level
- Prove campaign lift on accounts (not just leads).
Cross-Device + Data Aggregation
- Combine pixel, CRM, ad exposure data.
- Attribute full account impact across channels and devices.
Alerts & Reports
- Real-time or weekly reports showing account engagement and lift.
- Facilitate alignment across marketing & sales leadership.
