Core Features
B2B Audience Builder
- Build ICP-accurate audiences with company, seniority, industry, and tech filters.
- Higher match rates, cleaner data, better ROAS.
Funnel Explorer
- Explore every conversion — see how prospects move through the funnel.
- Identify what’s working, what’s wasting spend, and where pipeline is forming.
Conversion Map
- Visualize conversions across your ICP, with color-coded “in-audience” vs. “out-of-audience.”
- Discover new lookalike segments and validate targeting accuracy.
Holdout Testing
- Built-in controls for every audience.
- Statistically prove incremental lift and isolate true ad impact.
Slack & Email Reports
- Weekly summaries of ICP engagement and conversions.
- Keep execs and sales aligned on which ads drive pipeline.
