Measure Primer’s impact on your paid channel efforts

Input your previous audience information and conversion rates below to see how building audiences with Primer can lead to more pipeline and closed/won revenue.

	Without Primer	With Primer Growth
Audience Size		50,000Initial Lead List from CRMⓘ
Match Rates on Linkedin	26,000	50,625Primer boosts your match rates by layering on data like personal email addresses from several different data providersⓘ
Match Rates on Facebook	5,200	45,000 Primer boosts your match rates by layering on data like personal email addresses from several different data providersⓘ
Match Rates on Google	12,000	50,625 Primer boosts your match rates by layering on data like personal email addresses from several different data providersⓘ
8	Contact Deliverability on Email	28,000	50,625 Primer boosts deliverability by sourcing B2B email addresses from multiple data sources and then Neverbounce verifies themⓘ
Overall Audience Conversion Rates, %		4.0%
Total Leads Generated	712	1,969
3	Audience Size Expansion	0	12,500	<--- Primer Helps you expand audience size by sourcing additional leads in your buyer committee
Lead > Opportunity Rate, %		37.50%Primer will provide guidance on how to tweak your audience to ensure they look like your best fit customersⓘ
Total Opportunities Created	178	738
Avg Deal Size, $		$50,000
Total Pipeline Generated	$8,900,000	$36,900,000

Primer powers today’s most efficient growth teams

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With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!

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Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.

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I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."

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