Measure Primer’s impact on your paid channel efforts

Input your previous audience information and conversion rates below to see how building audiences with Primer can lead to more pipeline and closed/won revenue.

Without Primer With Primer Growth
Audience Size 50,000Initial Lead List from CRM
Match Rates on Linkedin 26,000 50,625Primer boosts your match rates by layering on data like personal email addresses from several different data providers
Match Rates on Facebook 5,200 45,000 Primer boosts your match rates by layering on data like personal email addresses from several different data providers
Match Rates on Google 12,000 50,625 Primer boosts your match rates by layering on data like personal email addresses from several different data providers
8 Contact Deliverability on Email 28,000 50,625 Primer boosts deliverability by sourcing B2B email addresses from multiple data sources and then Neverbounce verifies them
Overall Audience Conversion Rates, % 4.0%
Total Leads Generated 712 1,969
3 Audience Size Expansion 0 12,500 <--- Primer Helps you expand audience size by sourcing additional leads in your buyer committee
Lead > Opportunity Rate, % 37.50%Primer will provide guidance on how to tweak your audience to ensure they look like your best fit customers
Total Opportunities Created 178 738
Avg Deal Size, $ $50,000
Total Pipeline Generated $8,900,000 $36,900,000
Primer powers today’s most efficient growth teams
Pilot logo | Primer top partnersVouch logo | Primer top partnersSnorkel logo | Primer top partnersCyberheaven logo | Primer top partnersUsergems logo | Primer top partnersVerkada logo | Primer top partnersChartHop logo | Primer top partners
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With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!

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Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.

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I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."

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Ben Pollack from ChartHop | Testimonial avatar image
Chris Nguyen from Air | Testimonial avatar image
Adam Daigian from Vouch | Testimonial avatar image

Ben Pollack

Head of Growth Marketing, ChartHop

Chris Nguyen

Head of Growth Marketing, Air

Adam Daigian

Head of Growth & Revenue Operations, Vouch

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