You need to reach your target accounts in more places

Cold emails & LinkedIn only go so far. Primer lets you surround sound target accounts on all major channels.
Watch how easy ABM is in Primer
Watch how easy ABM is in Primer
Watch how easy ABM is in Primer
Primer extends ABM targeting to all major ad platforms
Turn Facebook & Instagram into B2B channels
Focus your Google & YouTube targeting on top accounts
Dynamically update ABM audiences in LinkedIn

Turn your target account list into a cross-channel audience with ease

Import your list of target accounts
Add your target accounts from Salesforce or CSV. Filter by any field in your CRM.
Layer on your decision-maker titles
Choose from job titles, seniority or departments to make sure you maximize your reach.
Sync to ad destinations
Under the hood Primer can make sure the audience match rate is as high as possible on each ad platform.
See how target accounts are converting
Gauge the impact on pipeline generation and see which accounts are turning into opportunities.
Bonus: Arm sales with more contacts to go outbound to
Automatically identify account decision-makers that don’t exist in your CRM and add them in as Contacts.
See how it works

Why ABM teams love Primer

Ben Pollack, Head of Growth at Charthop, explains how Primer underpins their entire targeting strategy.
With Primer, you never worry if targeting is the problem
No blackbox
Know exactly who your ads are reaching when you can see who’s in your audience.
More confidence
Stop guessing on what to optimize. It won’t be your audience. It will be your content and copy.
Extra guidance
Primer’s team of growth strategists are here to help with recommendations and advice.
Primer powers todays top ABM marketers

With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!

Read the case studies

Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.

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I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."

Read the case studies

Ben Pollack from ChartHop | Testimonial avatar image
Chris Nguyen from Air | Testimonial avatar image
Adam Daigian from Vouch | Testimonial avatar image

Ben Pollack

Head of Growth Marketing, ChartHop

Chris Nguyen

Head of Growth Marketing, Air

Adam Daigian

Head of Growth & Revenue Operations, Vouch

Reach your B2B buyers
across every channel

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