Give sales air-cover: Put your ABM list on every ad channel
Sync account lists from Salesforce or HubSpot, layer persona filters, and serve ads across LinkedIn, Meta, Google, YouTube, and Display—so every decision-maker sees your brand before the first SDR email lands.
Warm champions and key evaluators early
Multi-thread faster across buying teams
Prove account lift with hold-out analysis
Building Cross-Channel ABM Air-Cover Campaigns
The Problem
Outbound targets one contact, yet enterprise deals need 6-10. IP-based ABM advertising blasts interns; LinkedIn alone hits VPs but costs $70–$120 CPM and stops at one channel.
Match LinkedIn precision on Meta, Google, YouTube, and Display by hitting 50 %+ match rates. To get there you need to hash work and personal emails (where social graphs live), include MAIDs, postal codes and country for extra keys, and refresh monthly to swap bounced or job-changed contacts. Do that, and cheaper networks perform like LinkedIn—for a third of the CPM.
The Play: Step-by-Step
Step
1
Import the Target-Account List
Pull Tier-1 & Tier-2 accounts from Salesforce / HubSpot or CSV.
For outbound air-cover, you could include sequence date fields (if present in your CRM) to align directly to cold email efforts.
Step
2
Layer Buying-Role Filters
Target functions that open the door for your brand. Aim for 3–5 key personas per account. Preview reach & matched audience size.
Merge vertical slices if < 5 k people. You need decent sized audiences to get impressions.
Step
3
Sync to Channels
Sync to LinkedIn, Meta, Google, YouTube. LinkedIn and Google audiences need up to 72 h to populate—plan ahead.
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