Take retargeting to a new level

Pixels aren’t the only way to do retargeting. Email isn’t your only way to nurture leads. Stay top of mind by turning your entire CRM into ad audiences.
Learn how to transform Salesforce into ad audiences
Learn how to transform Salesforce into ad audiences
Learn how to transform Salesforce into ad audiences
Primer improves your ability to nurture leads down funnel
Go beyond pixel-based retargeting
Stay top of mind with leads that don’t open your emails
Measure your ability to invigorate pipeline

Turn your CRM contacts into ad audiences in minutes

Search your CRM for contacts you want to target
Within Primer filter by any field on the Account, Contact or Lead Object. Try Contacts with a “nurture” status to start.
Meet them on the ad platforms where they spend time
Creepily follow your contacts to LinkedIn, Instagram, Facebook, YouTube, etc. to stay top of mind.
Ensure high match rates
Under the hood Primer can make sure the audience match rate is as high as possible on each ad platform.
Serve content that drives consideration
Align messaging to funnel stage. Personalize your content by vertical, industry, or any other attribute in your CRM.
Watch the conversions roll in
Assess the impact. Compare your win-back or nurture-to-opportunity rate before Primer audiences vs. after.

Why Demand Gen teams love Primer

Ben Pollack, Head of Growth at Charthop, explains how Primer underpins their entire targeting strategy.
With Primer, you never worry if
targeting is the problem
No blackbox
Know exactly who your ads are reaching when you can see who’s in your audience.
More confidence
Stop guessing on what to optimize. It won’t be your audience. It will be your content and copy.
Extra guidance
Primer’s team of growth strategists are here to help with recommendations and advice.
Primer powers todays top demand gen teams

With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!

Read the case studies

Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.

Read the case studies

I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."

Read the case studies

Ben Pollack from ChartHop | Testimonial avatar image
Chris Nguyen from Air | Testimonial avatar image
Adam Daigian from Vouch | Testimonial avatar image

Ben Pollack

Head of Growth Marketing, ChartHop

Chris Nguyen

Head of Growth Marketing, Air

Adam Daigian

Head of Growth & Revenue Operations, Vouch

Reach your B2B buyers
across every channel

Try for free