Search your CRM for contacts you want to target
Within Primer filter by any field on the Account, Contact or Lead Object. Try Contacts with a “nurture” status to start.
See how audience building works
![](https://cdn.prod.website-files.com/62d2b224360d59486c3b5230/651027fea9dc3c2f73cd9415_333.svg)
![](https://cdn.prod.website-files.com/62d2b224360d59486c3b5230/65247c006fb58f16059bc8c2_6.svg)
Meet them on the ad platforms where they spend time
Creepily follow your contacts to LinkedIn, Instagram, Facebook, YouTube, etc. to stay top of mind.
See how audience building works
![](https://cdn.prod.website-files.com/62d2b224360d59486c3b5230/651027fea9dc3c2f73cd9415_333.svg)
![](https://cdn.prod.website-files.com/62d2b224360d59486c3b5230/65247a5913154165e22c23ff_10.svg)
Ensure high match rates
Under the hood Primer can make sure the audience match rate is as high as possible on each ad platform.
See how audience building works
![](https://cdn.prod.website-files.com/62d2b224360d59486c3b5230/651027fea9dc3c2f73cd9415_333.svg)
![](https://cdn.prod.website-files.com/62d2b224360d59486c3b5230/652fa8fe1e054d1c3361c57a_15.svg)
Serve content that drives consideration
Align messaging to funnel stage. Personalize your content by vertical, industry, or any other attribute in your CRM.
See how audience building works
![](https://cdn.prod.website-files.com/62d2b224360d59486c3b5230/651027fea9dc3c2f73cd9415_333.svg)
![](https://cdn.prod.website-files.com/62d2b224360d59486c3b5230/65280afc811f4e02ddab84cd_Screenshot%202023-10-12%20at%2017.18%201.svg)
Watch the conversions roll in
Assess the impact. Compare your win-back or nurture-to-opportunity rate before Primer audiences vs. after.
See how audience building works
![](https://cdn.prod.website-files.com/62d2b224360d59486c3b5230/651027fea9dc3c2f73cd9415_333.svg)
![](https://cdn.prod.website-files.com/62d2b224360d59486c3b5230/65268862effe02376c36caa9_9-3.svg)