Building a growth engine is really hard, especially right now.

The growth at all costs mentality is gone. You have to be more efficient.

You spend hours trying to be more targeted, cleaning up and merging data.

You wonder how you're going to hit your goals with fewer resources.

How do we focus on the right people? How do we actually reach them in more places?

And how do we do it efficiently?

You need sales and marketing targeting the exact same audience, but Salesforce isn't the right tool to activate your ICP.

The key is to unite your sources in Primer.

Every possible data source gathered in one place. Unparalleled flexibility to deploy it everywhere in your marketing stack. And automation so you can focus on actually growing.

Primer lets you focus your GTM efforts.

The most sophisticated B2B growth engines are built on top of Primer.

Real results that count

Before Primer

After Primer


match rate









reply rate to outbound emails


More scalable than homegrown solutions

• Instantly usable data

• Combine any source with any tool

• Easy to implement

• No data engineering needed

More flexible than ABM platforms

• Multiple sources of data vs. just one

• Complete ownership of data

• People-level contact records

• Multi-channel deployment

More comprehensive than lead enrichment tools

• Combine multiple B2B datasets

• Build audiences from any source

• Push to any destination

• Dynamic record updates

Supercharge your GTM with better audience data

See a Demo