Surround sound your ICP on every major channel

Can’t replicate your ICP on Meta, Google, and LinkedIn? Create a single source of truth for your targeting and increase your efficiency.
See how to build your ICP in Primer
See how to build your ICP in Primer
See how to build your ICP in Primer
Primer makes it easy to reach your ICP everywhere
One audience, deployed to all major ad platforms
The highest match rates in the game
Segment, measure, & iterate again and again

Turn your ICP criteria into an efficient ad audience on any channel

1
Input your ICP criteria
Use filters from Primer’s datasets to build your ICP. Pull from over 50M companies and 260M people.
2
Select your destinations
Sync to Meta, Google and LinkedIn – where your ICP goes to consume content.
3
Let Primer jack up match rates
Under the hood Primer can make sure the audience match rate is as high as possible on each ad platform.
4
Launch your ad campaigns
Increase bid rates on SEM. Serve top of funnel content on YouTube, Instagram, Meta and, the old reliable, LinkedIn.
5
Prove the lift on conversion and iterate
See which audience segments have the biggest impact on opportunity generation.

What makes Primer special?

Ben Pollack, Head of Growth at Charthop, explains how Primer underpins their entire targeting strategy.
With Primer, you never worry if
 targeting is the problem
No blackbox
Know exactly who your ads are reaching when you can see who’s in your audience.
More confidence
Stop guessing on what to optimize. It won’t be your audience. It will be your content and copy.
Extra guidance
Primer’s team of growth strategists are here to help with recommendations and advice.
Primer powers today’s most efficient growth teams

With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!

Read the case studies

Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.

Read the case studies

I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."

Read the case studies

Ben Pollack from ChartHop | Testimonial avatar image
Chris Nguyen from Air | Testimonial avatar image
Adam Daigian from Vouch | Testimonial avatar image

Ben Pollack

Head of Growth Marketing, ChartHop

Chris Nguyen

Head of Growth Marketing, Air

Adam Daigian

Head of Growth & Revenue Operations, Vouch

Reach your B2B buyers
across every channel

Try for free