Sales has the account list.
Now feed them contacts.

Sales spends A LOT of time searching for contacts. Give the team an efficiency boost by auto-syncing net-new contacts into your CRM.
Explore how to dynamically add new contacts
Explore how to dynamically add new contacts
Explore how to dynamically add new contacts
Put contact prospecting on auto-pilot
Fill up every top account with contacts
Save reps hours searching for new contacts
Create accountability for sales outreach

Dynamically add net-new contacts to Salesforce every day or week

1
Pull in your top tier accounts
Within Primer, filter by Account-level fields or pull in dedicated Salesforce Campaigns.
2
Exclude all existing contacts
Import all your current Salesforce contacts and exclude them, so Primer automatically only finds net-new people.
3
Find new decision-makers
Use Primer’s third-party datasets to filter by job title, seniority, department, etc.
4
Make the records outbound-ready
Enrich with Neverbounce-checked work emails and verified direct dial phone numbers.
5
Add new records to Salesforce
Configure Primer’s Salesforce integration to add in new Contacts. Set the frequency of refreshes with sync schedules.
See how it works

Why RevOps teams love Primer

Ben Pollack, Head of Growth at Charthop, explains how Primer underpins their entire targeting strategy.
With Primer, you never worry if targeting is the problem
No blackbox
Know exactly who your ads are reaching when you can see who’s in your audience.
More confidence
Stop guessing on what to optimize. It won’t be your audience. It will be your content and copy.
Extra guidance
Primer’s team of growth strategists are here to help with recommendations and advice.
Primer powers today’s most efficient growth teams
Ben Pollack from ChartHop | Testimonial avatar image
Ben Pollack
Head of Growth Marketing, ChartHop
With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!
Read the case studies
Ben Pollack from ChartHop | Testimonial avatar image
Ben Pollack
Head of Growth Marketing, ChartHop
Chris Nguyen from Air | Testimonial avatar image
Chris Nguyen
Head of Growth Marketing, Air
Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.
Read the case studies
Chris Nguyen from Air | Testimonial avatar image
Chris Nguyen
Head of Growth Marketing, Air
Adam Daigian from Vouch | Testimonial avatar image
Adam Daigian
Head of Growth & Revenue Operations, Vouch
I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."
Read the case studies
Adam Daigian from Vouch | Testimonial avatar image
Adam Daigian
Head of Growth & Revenue Operations, Vouch
Spring Sanchez
Growth Marketer, Airgap
Read the case studies
Primer identified 80% more new outbound prospects vs. just ZoomInfo. Primer helped me understand who to target and build targeted email audiences that increased our demos by 50%
Spring Sanchez
Growth Marketer, Airgap
Isaac Ware
Director of Demand Generation, UserGems
We saw across the board 67% more prospects involved in deals. And because of that, we saw 31% higher win rates on those 25% bigger deal sizes and 17% shorter sale cycles.
Read the case studies
Isaac Ware
Director of Demand Generation, UserGems

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