Create a Primer audience that mirrors your ICP
Build an audience in Primer that matches your Ideal Customer Profile: target companies, departments, and seniorities that historically convert best.
See how audience building works
Add the audience as a signal to your PMax asset group
In Google Ads, open your PMax campaign and assign the synced audience as a signal to your asset group. Google will use this to optimize targeting.
See how audience building works
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Run an A/B test (signal vs. no signal)
Split your PMax budget between two campaigns: one with a Primer signal, one without. Compare lead quality, cost, and outcomes.
See how audience building works
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