Create a Primer audience that mirrors your ICP
Define your ideal targets — department, company size, seniority — and build the audience in Primer.
See how audience building works
Launch a Lead Ads campaign
In Meta Ads, add the audience into an ad set or use it to create a 1% lookalike. Run Meta lead ads (in-app form fills) or website conversion campaigns.
Remember to turn off Advantage+ targeting.
Learn more
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Track qualification rate
Use UTMs + CRM matching to track which leads convert into pipeline. Measure qualified signup rate and cost vs. Meta’s native targeting.
See how audience building works
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