How to accelerate opportunities with buying committee ad targeting
Sync open opps from Salesforce or HubSpot into ad channels to target the full buying committee across LinkedIn, Meta, Google, and YouTube—boosting engagement, deal size, and win rates.
Reach champions and deal influencers early
Multi-thread faster across large buying teams
Shorten sales cycles and close bigger deals
Setting up Open Opp Buying Committee Ad Targeting
The Problem
Sales is doing everything right: personalized outbound, demos, follow-ups. But enterprise deals are complex. Buying committees are large. And critical influencers—finance, procurement, legal—often stay hidden until it's too late.
Primer helps you sync buying committee contacts directly into ad platforms, so you can run always-on campaigns that warm every key stakeholder early—before blockers appear.
More visibility. More influence. Faster closes.
The Play: Step-by-Step
Step
1
Pull open opps into Primer
From Salesforce or HubSpot, pull in open opportunities. Use Primer to prioritize contacts in finance, procurement, legal, and executive roles—the people who influence approvals but often stay behind the scenes.
Step
2
Sync audiences to ad platforms
Sync your segmented audiences directly into LinkedIn, Meta, Google, and YouTube. Use display and social ads to build mindshare across the buying committee.
Step
3
Run always-on brand campaigns
Run light-touch campaigns promoting customer stories, ROI value props, or executive messaging. Stay present throughout the deal cycle without overwhelming the inbox.
Step
4
Measure impact on deal progression
Track how buying committee ad tartgeting influences key deal metrics:
Win rate improvements
Average deal size increases
Decreases in time to close
Use holdout groups or Primer's conversion lift analysis to cleanly attribute uplift to your paid media efforts—not just sales activity.
Why It Works
Deals stall when the full committee isn’t aligned
Air cover improves engagement, increases deal size, and shortens the sales cycle
CRM auto-syncing removes manual work of managing lists across platforms
Primer provides much higher match rates without which your opp audiences will be too small
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