Create a Primer audience that mirrors your ICP
Define your ideal companies, departments, seniorities, and titles—then build that audience in Primer. Preview lets you make sure only high-quality, ICP-aligned records are included before you sync.
Note: You can also pull in your ABM account list via CRM or CSV.
See how audience building works
Sync that audience to LinkedIn
Push your ICP audience into LinkedIn as a matched list for use in your campaigns.
Remember: Matched Audiences take up to 72 hours to fully populate, so plan your campaign launch accordingly.
See how audience building works
Launch two campaigns for testing
Run a head-to-head A/B test:
Control: LinkedIn’s native attribute targeting (titles, functions, seniorities)
Test: Primer audience synced as a matched list
Track qualification rate and efficiency
Use CRM tracking to measure:
Form-completion rates
Qualification rates
CPL, CPM, and CPA
Run the test for 1-2 weeks and compare.
.png)
%201.svg)
