How to support leads down funnel with CRM retargeting

Pull MQLs and SQLs directly from HubSpot or Salesforce into Primer. Focus on early- and mid-stage leads where marketing air cover can help drive discovery calls and demo conversions. Segment by stage, vertical, or intent if you want even sharper targeting.

(For accelerating late-stage opportunities, use the separate Opportunity Acceleration play.)

Hit "Finish & Run" to sync your audience across LinkedIn, Meta, and Google. Be mindful of audience size. You may need to combine sales stages or account lists together to make the audience big enough to get impression volume.

Run targeted ad campaigns to mirror what your email nurture or sales reps are doing:

Use CRM stages to track lift in:

Holdout groups can help cleanly measure impact with Primer’s built-in conversion lift analysis.