How to use Koala buyer reveal to expand retargeting audiences

Turn anonymous website traffic into powerful custom audiences with Koala. Build bigger, smarter retargeting pools without relying on fragile ad pixels.
Reveal anonymous buyers
visiting your site
Build bigger, persona-filtered
retargeting audiences
Reach site visitors even
when cookies are blocked

Converting Koala Buyer Reveal into Ad Audiences

The Problem

unqualified search conversions'

The Play: Step-by-Step

Step
1
Set up Koala buyer reveal
Install Koala’s pixel on your site and configure buyer reveal settings. You’ll start receiving real-time data on which companies are visiting your site.
Koala’s pixelConfigure Koala
Step
2
Push Koala data into Salesforce or HubSpot
Configure Koala to push visitor company reveals into Salesforce or HubSpot — creating new account records you can activate.
Step
3
Create a retargeting audience in Primer
In Primer, pull in companies captured from Koala via your CRM. Add persona filters (department, job title, seniority) to focus on real buying centers.

Sync to ad platforms.
 retargeting audienceLead Ads Campaign
Step
4
Plug into campaigns
Use the synced audiences to expand retargeting pools across Google, Meta, and LinkedIn. Use in conjunction with traditional pixel based audiences.

Optional: Activate the same accounts for outbound sales outreach.

Why It Works

Koala buyer signals + Primer’s identity graph =
Real-time website reveal audiences
Bigger, cleaner retargeting pools
Smarter persona-level targeting
Filter retargeting to real buyers, not random visitors

Results

Metric
Pixel-Only
Pixel + Primer w/ Koala
Match Rate
~40%
60–75%
Reach
Cookieable users only
Full site visitor coverage
Targeting
Broad
Persona-based
CVR (example)
1.2%
2.5%
Match Rate
Pixel-Only
~40%
Pixel + Primer
w/ Koala
60–75%
Reach
Pixel-Only
Cookieable users only
Pixel + Primer w/ Koala
Full site visitor coverage
Targeting
Pixel-Only
Broad
Pixel + Primer w/ Koala
Persona-based
CVR (example)
Pixel-Only
1.2%
Pixel + Primer
w/ Koala
2.5%
Try This Play
Available on all plans
Works with Google, Meta, LinkedIn
Requires sign off to connect Salesforce or HubSpot (learn more)
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