How to use 6sense intent to build persona-precise ad audiences
6sense shows you who’s in market and lets you target entire companies with ads. But the ROAS often is there without persona-level targeting and higher match rates layered on.
Identify in-market accounts earlier
Target real buyers inside those accounts
Expand 6sense account identification to more channels
Extending 6sense Signals to More Ad Channels
The Problem
6sense makes it easy to find in-market accounts.
But there’s still a hidden gap: ad activation happens at the account level, not the persona level.
No control who inside an account sees your ads.
Paying to target junior employees or non-buyers.
Lower match rates relying on domain-level mapping, not direct identity
Primer helps close the gap — letting you sync clean, persona-filtered audiences with up to 85%+ match rates across LinkedIn, Meta, and Google.
That means your ads reach the right buyers, not just the right companies.
The Play: Step-by-Step
Step
1
Activate 6sense intent collection
Connect your website and CRM to 6sense. Enable predictive modeling to start identifying in-market accounts.
Step
2
Push 6sense data into Salesforce or HubSpot
Automatically sync 6sense-identified accounts (and their intent signals) into Salesforce or HubSpot as leads or accounts.
In Primer, pull in these in-market accounts. Layer on firmographic or persona-based filters (like marketing roles, IT roles, mid-market/enterprise) to tighten targeting. Sync the audience into ad platforms.
.png)
%201.svg)
