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Audiences
Unlocking 4.5X Search Ad Efficiency Gains: Broad Audience Targeting vs. Laser Targeting
As the effectiveness of our untargeted search ads diminishes over time, we’ve conducted an A/B test comparing targeting strategies for Google AdWords search ads. Check out our takeaways to unlock 4.5X search ad efficiency gains.
Attribution
Chrome Introduces More Privacy Measures: Opt Out of Chrome Cookies Tracking
Watch the video to learn how smart B2B marketers can future-proof themselves by taking control of their own tracking.
Attribution
How Reverse IP Tools Work
Strategic adoption strategies that leverage IP strengths unlock long-lasting identifier capabilities. The integration roadmap is waiting for creative marketers to explore.
Attribution
Evaluating Ad Spend in B2B Marketing: What You Need to Know about Changes to Tracking Cookies
Watch the video to learn how we approach attribution at Primer and set the framework for your ad spend evaluation.
ABM
B2B Data Facts #4: Keyword Intent
In order to understand how B2B keyword intent data works, we have to understand how the ad tech ecosystem works. Watch the video guide to decipher the B2B intent data universe.
Audiences
Ad Sets Comparison: Primer Audience vs. Facebook Native Targeting
When we peeked under the hood of Facebook’s "Advantage Plus" option, it seemed to just be their usual interest and demographic targeting. Watch the video to compare Primer Audience and Facebook Native Targeting.
ABM
B2B Data Facts #3: Evaluating Data Providers
The video guide will help marketers at B2B SaaS companies select the provider that best meets their B2B data needs while providing the best value for the company’s budget.
ABM
B2B Data Facts #2: History of B2B Data
Here’s a brief history of B2B data in the areas of validation, patterning, data providers, and data tools. If you're struggling to figure out and navigate your B2B data strategy, we are here to help.
Attribution
B2B Ad Campaigns: #5 - Ad Performance Measuring
B2B attribution is notoriously difficult. And the beauty of Primer is that it lets you understand your audiences down to a person or company level, which then allows you to attribute. Watch the video to learn how.
Audiences
B2B Ad Campaigns: #4 - Ad Platforms: Google Search Campaigns
Google Ads offers specificity to campaign goals. In this step-by-step guide, we'll show you how to set up an effective Google Search campaign using Primer.
Audiences
B2B Ad Campaigns: #4 - Ad Platforms: Google Display Campaigns
In this video guide, we'll show you how to set up an effective Google Display campaign using Primer to reach your target audience efficiently.
Audiences
B2B Ad Campaigns: #4 - Ad Platforms: YouTube Campaigns
Watch a walk through the process of setting up a YouTube campaign in Google Ads. It's a breeze, so grab a coffee, sit back, and follow these steps to get started.
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