Account-based marketing with
6sense + Primer

6sense matches anonymous and known buyer behavior to accounts.
Primer turns these accounts into actionable audiences.

Cross platform targeting

ICP analysis for sales & marketing alignment
Actionable audiences
12+ data sources for advanced enrichment
300+ filters for cross-platform audience targeting

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Revenue AI™ for Marketing

Website de-anonymization
3rd party buying signals at the keyword or topic level
Account prioritization
Account engagement

Different tools with different purposes

ABM workflows visual scheme | Combining Primer and 6sense in ABM efforts

Real results that count

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With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!

Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.

I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."

Ben Pollack

Head of Growth Marketing, ChartHop

Chris Nguyen

Head of Growth Marketing, Air

Adam Daigian

Head of Growth & Revenue Operations, Vouch

Supercharge your ABM motion through targeted ads and emails

Use of Primer and 6sense in ABM strategy | Horizontal scheme

Use of Primer and 6sense in ABM strategy | Vertical scheme

Extend your ABM strategy to every destination

Read our ABM use case

See improvements in reach, email engagement, and cost-per-lead efficiency

60%-90%

match rates

20%+

CVRs on accounts where ads and cold emails are synchronized

16%

CVR on a minimum spend

Reach your B2B buyers
across every channel

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