Primer + 6sense

Turn 6sense accounts into powerful ad audiences

6sense nails account prioritization. Primer nails paid social targeting.
Primer consistently outperforms 6sense in paid social targeting
6sense logo | Combining Primer and 6sense in ABM effortsSalesforce logo | Primer destinations for newly-built audiencesGoogle logo | Primer audience destinationsLinkedIn logo | Primer audience destinations
6sense
Primer
Audience builder
Primer Grow
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Salesforce integration
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Facebook >40% match rate
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Google Customer List Audiences
Primer Grow
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>80% google match rate
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LinkedIn Contact Matched Audience
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LinkedIn >80% match rate
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Free trial
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Website intent
Primer Grow
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Keyword intent
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Account scoring
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Contact scoring
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DSP
Primer Grow
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Combining 6sense with Primer is easy via Salesforce

Step
1
Push 6sense data into Salesforce
Push scores, signal, segments into Salesforce to use them in Primer ad audiences.
Step
2
Connect Salesforce to Primer
No configuration or field mapping required.
Step
3
Add 6sense/Salesforce filter criteria to an audience
Filter for your 6sense score or keyword field to craft your audience
Step
4
Add in people-level targeting to turn 6sense data into a targetable ad audience
Add Primer’s filters for department, job title, etc. on top of your 6sense/Salesforce filters to refine your audience further
Step
5
Select your destination and sync
Your Salesforce records become a high match rate custom audience in all the major paid social platforms.

Why Demand Gen teams love Primer

Ben Pollack, Head of Growth at Charthop, explains how Primer underpins their entire targeting strategy.
Primer powers todays top GTM teams
Ben Pollack from ChartHop | Testimonial avatar image
Ben Pollack
Head of Growth Marketing, ChartHop
With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!
Read the case studies
Ben Pollack from ChartHop | Testimonial avatar image
Ben Pollack
Head of Growth Marketing, ChartHop
Chris Nguyen from Air | Testimonial avatar image
Chris Nguyen
Head of Growth Marketing, Air
Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.
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Chris Nguyen from Air | Testimonial avatar image
Chris Nguyen
Head of Growth Marketing, Air
Adam Daigian from Vouch | Testimonial avatar image
Adam Daigian
Head of Growth & Revenue Operations, Vouch
I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."
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Adam Daigian from Vouch | Testimonial avatar image
Adam Daigian
Head of Growth & Revenue Operations, Vouch
Spring Sanchez
Growth Marketer, Airgap
Read the case studies
Primer identified 80% more new outbound prospects vs. just ZoomInfo. Primer helped me understand who to target and build targeted email audiences that increased our demos by 50%
Spring Sanchez
Growth Marketer, Airgap
Isaac Ware
Director of Demand Generation, UserGems
We saw across the board 67% more prospects involved in deals. And because of that, we saw 31% higher win rates on those 25% bigger deal sizes and 17% shorter sale cycles.
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Isaac Ware
Director of Demand Generation, UserGems

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