Account-based marketing with
6sense + Primer

6sense matches anonymous and known buyer behavior to accounts.
Primer turns these accounts into actionable audiences.

Cross platform targeting
  • ICP analysis for sales & marketing alignment
  • Actionable audiences
  • 12+ data sources for advanced enrichment
  • 300+ filters for cross-platform audience targeting
Revenue AI™ for Marketing
  • Website de-anonymization
  • 3rd party buying signals at the keyword or topic level
  • Account prioritization
  • Account engagement
Different tools with different purposes
Real results that count

With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!

Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.

I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."

Ben Pollack

Head of Growth Marketing, ChartHop

Chris Nguyen

Head of Growth Marketing, Air

Adam Daigian

Head of Growth & Revenue Operations, Vouch

Supercharge your ABM motion through targeted ads and emails
Extend your ABM strategy to every destination
Read our ABM playbook
See improvements in reach, email engagement, and cost-per-lead efficiency
60%-90%
match rates
20%+
CVRs on accounts where ads and cold emails are synchronized
16%
CVR on a minimum spend

Reach target accounts with Primer-powered ABM

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