Attribution

Lead Attribution: Assessing Primer Last Click Conversions

Attribution can be tricky. Here’s a simple framework: set it up in HubSpot or Salesforce to help you understand where your opportunities are coming from.

Assessing Primer View Through Ad Conversions

There are multiple ways of assessing the performance of a Primer audience, and one of those is to compare the records in your audience with your recent form submits.

Straightforward Inbound & Outbound Attribution with Primer's Audience Builder

Everybody's favorite topic is attribution. As Primer helps with both inbound and outbound efforts, attribution can be tricky. In this video guide, we will quickly walk you through a pretty simple inbound and outbound attribution framework.