Attribution

Unbranded search drives volume, but often with poor fit. This video explains how to create exclusion audiences in Primer that block low-quality traffic like students, tiny companies, and irrelevant roles - without sacrificing scale.

B2B Audience Targeting: How Primer is Solving the Unique Marketing Discovery Problem

As B2B marketers, we shouldn’t be looking solely at last click conversions. After all, most conversions happen on desktop, and 90% of paid social are mobile. So we need to find the way to measure conversions that bridges the device divide. This is how incrementally could help.

Watch the video to learn how smart B2B marketers can future-proof themselves by taking control of their own tracking.

Strategic adoption strategies that leverage IP strengths unlock long-lasting identifier capabilities. The integration roadmap is waiting for creative marketers to explore.

Watch the video to learn how we approach attribution at Primer and set the framework for your ad spend evaluation.

B2B attribution is notoriously difficult. And the beauty of Primer is that it lets you understand your audiences down to a person or company level, which then allows you to attribute. Watch the video to learn how.

Attribution can be tricky. Here’s a simple framework: set it up in HubSpot or Salesforce to help you understand where your opportunities are coming from.