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Primer powers today’s most efficient growth teams
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With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!

Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.

I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."

Ben Pollack from ChartHop | Testimonial avatar image
Chris Nguyen from Air | Testimonial avatar image
Adam Daigian from Vouch | Testimonial avatar image

Ben Pollack

Head of Growth Marketing, ChartHop

Chris Nguyen

Head of Growth Marketing, Air

Adam Daigian

Head of Growth & Revenue Operations, Vouch

Before Primer
~30%
$50
0.5%
5%
Match-rate
CPM
CTR
Outbound reply-rate
After Primer
~85%
$25
4%
30%
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Finding PMF
Primer Pilot
Test the value of building & reaching 
a segment anywhere
Free
 (limited time)
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What’s included
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Build a one high-match rate audience for Meta, Linkedin, and Google (one-time cost)
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Import ABM accounts, and build one-time high-match rate audience for Meta, Linkedin, and Google
(one-time cost)
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Build dynamic LinkedIn custom audiences from Salesforce and Apollo (free)

Why Primer

Facebook logo | Destinations for ABM strategy
45-65%
Facebook Match Rates
LinkedIn logo | Primer vs. Metadata comparison
65-85%
LinkedIn Match Rates
Gradient dotted line circle icon | 10+ channels for audience activation
10+
Сhannels for audience activation
Deploy each audience across multiple sales & marketing channels
Facebook logo | Destinations for ABM strategyGoogle logo | Primer audience destinationsSalesforce logo | Primer destinations for newly-built audiencesOutreach logo | Primer audience destinationsSalesloft icon | Primer b2b audience data sourcesMarketo icon | Primer b2b audience data sourcesLinkedIn logo | Primer audience destinationsCSV icon | Primer b2b audience data sourcesHubSpot logo | Primer audience destinationsSnowflake logo | Primer audience destinations

Reach your B2B buyers
across every channel

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