Playbook

6sense is great at identifying which accounts are showing intent, but their ad targeting hits the whole company, wasting budget on the wrong people.

LinkedIn is the king of B2B ads - but native targeting often lets the wrong leads slip in. This video shows how to build hyper-precise matched audiences outside of LinkedIn, sync them in, and improve targeting efficiency with Primer.

Pixels are failing. In this video, we show how Koala’s reverse IP data and Salesforce integration power cookie-free retargeting - then how Primer syncs that data into paid media platforms with people-level precision.

Enterprise deals stall when finance, legal, or execs don’t see your value. Learn how to use Primer to sync CRM opportunities into ad platforms and serve light-touch messages to the full buying committee - keeping momentum high and deals moving forward.

Leads ghosting after saying yes to a demo? This video shows you how to keep prospects warm between touches using CRM-powered retargeting. With Primer, you can turn Salesforce or HubSpot data into high-match ad audiences across LinkedIn, Meta, YouTube, and more.

Performance max is great at generating leads at scale, but in B2B, that usually means junk. You don’t need more form submissions, you need qualified pipeline.

HubSpot Breeze (formerly Clearbit) lets you identify reverse-IP web visitors. This video shows how to combine it with Primer to turn those anonymous visitors into high-match retargeting audiences - no cookies required.

You're bidding on your brand terms - but half your clicks aren't net new buyers. Here's how to use exclusion audiences in Google Ads to block customers, jobseekers, and support queries from eating up your branded search budget

Bidding on broad, competitive keywords without precise targeting wastes budget on irrelevant clicks. Use inclusion targeting to constrain your search campaigns to only your true ICP, filtering out noise and focusing spend on buyers who actually convert.

Meta lead ads offer scale, but often at the cost of quality. In this video, you'll see how Primer helps B2B marketers turn Meta into a source of real pipeline by syncing enriched, high-match audiences that reflect your ICP.

Setting up your Primer’s HubSpot integration is fast and easy! Simply OAuth your HubSpot account - and we’ll automatically map all the fields necessary, and start ingesting your data. From there, you can begin crafting audiences using your HubSpot filters.