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Audiences
Unlocking 4.5X Search Ad Efficiency Gains: Broad Audience Targeting vs. Laser Targeting
As the effectiveness of our untargeted search ads diminishes over time, we’ve conducted an A/B test comparing targeting strategies for Google AdWords search ads. Check out our takeaways to unlock 4.5X search ad efficiency gains.
Audiences
Ad Sets Comparison: Primer Audience vs. Facebook Native Targeting
When we peeked under the hood of Facebook’s "Advantage Plus" option, it seemed to just be their usual interest and demographic targeting. Watch the video to compare Primer Audience and Facebook Native Targeting.
Audiences
B2B Ad Campaigns: #4 - Ad Platforms: Google Search Campaigns
Google Ads offers specificity to campaign goals. In this step-by-step guide, we'll show you how to set up an effective Google Search campaign using Primer.
Audiences
B2B Ad Campaigns: #4 - Ad Platforms: Google Display Campaigns
In this video guide, we'll show you how to set up an effective Google Display campaign using Primer to reach your target audience efficiently.
Audiences
B2B Ad Campaigns: #4 - Ad Platforms: YouTube Campaigns
Watch a walk through the process of setting up a YouTube campaign in Google Ads. It's a breeze, so grab a coffee, sit back, and follow these steps to get started.
Audiences
B2B Ad Campaigns: #4 - Ad Platforms: Facebook Campaigns
Whether you're a seasoned pro or just starting out, our step-by-step guide will help you navigate the Facebook Ads platform with ease.
Audiences
B2B Ad Campaigns: #4 - Ad Platforms: LinkedIn Campaigns
Now, you’re ready to discover LinkedIn as a powerful ad platform for reaching professionals. And Primer allows you to be more targeted and efficient within it.
Audiences
B2B Data Facts: #1 - the Supply Chain
Once you get deep into the world of B2B data, you start to realize that data has a supply chain and there are suppliers of suppliers. And they're is no 100% source of truth for what accuracy is.
Audiences
Assessing Primer Match Rates
One of the best ways to assess the quality of a Primer audience is by using match rate in platforms like LinkedIn, Facebook, and Google.
Audiences
Assessing Primer vs. Native Targeting
There are multiple ways to assess the quality of a Primer audience. One of the ways is comparing a Primer audience versus native targeting.
Audiences
Targeting HR Leaders at Growing Companies
Here’s how Primer lets you drill down into your highest fit prospects among HR leaders and unlocks four different channels for your go-to-market efforts.
Audiences
How Primer Can Accelerate Your Audience Creation Process
In this video, you'll see how Primer can accelerate your audience creation process inside of Facebook. The audience will build in Primer and push into Facebook without you having to open up a single .csv file.
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