Audiences

Not only can you track the effectiveness of your campaigns in PostHog, but you can also drill down into user behavior and then push that valuable information into HubSpot for further analysis and attribution.

Koala plus HubSpot or Salesforce is a very powerful way of tracking, from the accounts that are visiting your website to the individuals that are for submitting to the campaigns — and with Primer-Powered audiences, it’s a very, very potent combo.

Here’s a setup to identify the companies visiting your website based on their IP address and then transform tthem into retargeting audiences using Primer and Koala.

With all the changes in privacy and cookie blocking, third party pixels are getting blocked more often than not, right? But we can identify the companies visiting our website based on their IP address and then we can transform those companies into retargeting audiences using Primer.

Here’s how to leverage Koala’s auto-outbound to automatically identify potential contacts at the accounts visiting your website and follow up with warm leads who may have abandoned our website without converting.

Here’s a pretty straightforward way to use Google Analytics to track your Primer-powered campaigns.

Privacy is here to stay, and cookie blockers aren't going anywhere. But are we limited to just LinkedIn and untargeted Google search? No, the key is to understand how these ad platforms work and feed them the right data. B2B marketers need to build their own targeting algorithms for B2C channels because the B2C algorithms aren't built for us.

As the effectiveness of our untargeted search ads diminishes over time, we’ve conducted an A/B test comparing targeting strategies for Google AdWords search ads. Check out our takeaways to unlock 4.5X search ad efficiency gains.

Google Ads offers specificity to campaign goals. In this step-by-step guide, we'll show you how to set up an effective Google Search campaign using Primer.

In this video guide, we'll show you how to set up an effective Google Display campaign using Primer to reach your target audience efficiently.

Watch a walk through the process of setting up a YouTube campaign in Google Ads. It's a breeze, so grab a coffee, sit back, and follow these steps to get started.

Whether you're a seasoned pro or just starting out, our step-by-step guide will help you navigate the Facebook Ads platform with ease.