Product
Targeting
Reach your ideal customers with precision and transparency. Build and launch audiences across every ad channel — and see exactly who you’re reaching.
Measurement
Prove what’s working — from first impression to closed deal. Track performance across audiences, campaigns, and channels with full-funnel visibility.
Connections
Primer + HubSpot
Primer + Google Ads
Primer + LinkedIn
Primer + Meta
Primer + Reddit
Primer + Salesforce
Compare Primer
Primer vs. Metadata.io
Turn B2C ad platforms into B2B revenue machines.
Primer vs. Influ2
Reach real buyers across Meta, Google, LinkedIn, and more.
Primer vs. Vector
Primer focuses on audience performance and incrementality across channels.
Primer vs. LiveRamp
Primer is the B2B focused alternative to LiveRamp.
GTM Plays
For Demand Gen
Proven campaign blueprints to drive pipeline — from first impression to closed deal.
For ABM
Turn your target account list into high-performing cross-channel audiences.
For PLG
Connect paid ads to product activation — make acquisition and expansion work together.
All Plays
LinkedIn CPM Improvement
Unbranded Search Exclusion
Meta Custom Audiences
ABM Ads Aircover
Google Demand Gen
YouTube Awareness Campaigns
Customer Stories
KlientBoost
How KlientBoost doubled their marketing pipeline by targeting the right B2B audiences with Primer.
Cyberhaven
How Cyberhaven boosted demand generation and accelerated pipeline growth with precise B2B audience targeting using Primer.
Superside
How Superside reached enterprise B2B marketers on Meta and improved campaign performance with Primer.
Pricing
Agencies
Resources
Documentation
Step-by-step guides and API docs to help you set up, integrate, and get the most out of Primer — from connecting your data sources to launching your first campaigns.
Changelog
See what’s new — product updates, feature releases, and ongoing improvements to the Primer platform that help you move faster and market smarter.
Resource Library
The Secret to Better ROAS? It's Already in Your Forms
The Rise of Website Reveal: Why Every B2B Tool Is Suddenly Doing It (and Why They’re Not All the Same)
LinkedIn CTV Partners with Paramount, Meta Rewards Video More & Other Ad Channel Algo Updates from August 2025
Guides
Improve Branded and Unbranded Search Ads With Primer
Scaling Ads
How to Choose the Right B2B Data Provider
B2B Data Demystified
The B2B Marketer’s Guide to pMax & Demand Gen with Primer Audiences
A/B testing Primer
Company
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