Connect Reddit Ads with Primer

Bring precision targeting to Reddit. Primer connects your CRM and first-party data to Reddit Ads so you can reach your ICP across Reddit — both inside and beyond specific subreddits — while automatically suppressing the audiences that don’t fit.

How Primer Works with Reddit

Reddit is a goldmine for intent — thousands of niche communities where professionals discuss products, pain points, and solutions. But native Reddit targeting options are broad, limited to interests and subreddits, and don’t distinguish between your ICP and everyone else.

Primer connects your CRM, website, and proprietary B2B contact and company data directly to Reddit Ads (via Customer List Audiences) to make Reddit campaigns targeted, scalable, and measurable. You can build high-match audiences of verified companies and contacts, then choose whether to reach them across all of Reddit or within specific subreddits relevant to your industry.

Want to reach your ICP wherever they’re active? Primer enables off-subreddit targeting that still zeroes in on your ideal accounts. Want to keep spend efficient inside industry subreddits? Primer’s suppression audiences automatically exclude customers, competitors, and non-ICP profiles from those same environments.

With Primer, Reddit becomes a high-signal awareness and engagement channel for B2B — not just another social experiment.