Connect LinkedIn with Primer

Make every impression count. Primer connects your CRM and first-party data to LinkedIn — and combines it with Primer’s proprietary B2B contact database — so you can build sharper, more targeted matched audiences than LinkedIn’s native tools allow.

How Primer Works with LinkedIn Ads

LinkedIn Ads gives B2B marketers reach — but at premium CPMs, precision matters more than scale. Primer connects your CRM, marketing automation, and website data directly to LinkedIn Ads while layering in our proprietary B2B contact and company database.

That means you can build audiences that are both broader in reach and narrower in focus — retargeting open opportunities, accelerating pipeline deals, or creating predictive segments that look like your best-fit accounts.

With Primer, you have more control over who’s included: filter by department, seniority, or company size, and preview your audience composition before syncing to LinkedIn — something you can’t do natively inside Campaign Manager. And because Primer refreshes automatically, your matched audiences always stay up to date without manual uploads or CSVs.