Expand LinkedIn-level targeting

Bring better than LinkedIn-grade precision to every channel.

Sync better audiences

Get 3–5x higher match rates than CSV uploads.

Product interface frame or UI layout element

Advanced B2B audience targeting dashboard

At Primer’s Core is a B2B Targeting Database

Built on >300M profiles and 19M companies, continuously verified & enriched with B2C identifiers.

B2B targeting database and account data visualization

Audience segmentation and targeting analytics view

65-85%
Meta match rate

Before Primer: ~20%

80-95%
LinkedIn match rate

Before Primer: ~50%

35-45%
Search match rate

Before Primer: 2%

15-60%
Reddit match rate

Before Primer: 2%

40-80%
DV360 match rate

Before Primer: 2%

20-45%
YouTube match rate

Before Primer: 2%

Coming
Soon:

Core Features

ICP Filtering

Build audiences by filtering Primer’s database by company size, industry, department, seniority, tech stack and more.
Avoid wasted spend on unqualified clicks. Every impression goes toward accounts that matter.

CRM and CSV data synchronization workflow

CRM + CSV Import

Connect Salesforce, HubSpot, or upload lists directly. Audiences update dynamically as your CRM changes.
Keep targeting aligned with live pipeline, not stale lists. Match rates typically 3–5x higher than CSV-only uploads.

Website visitor identification and reveal reporting dashboard

Retarget De-anonymized Site Visitors (with no limits)

Unlimited site de-anonymization — see the companies (and US contacts) behind the pageviews.
Retarget decision-makers who never filled out a form, and expand remarketing beyond cookie-based limits.

Conditional logic and drag-and-drop audience filtering interface

Conditional Logic and Drag & Drop Filters

Drag and drop different filters with AND/OR logic and filter groups.
Easily combine filters from different sources in flexible ways.

Cross-platform data synchronization workflow

Cross-Platform Sync

One-click audience pushes to LinkedIn, Meta, Google Ads, and more.
No more CSV juggling. Keep campaigns live and consistent across every channel.

Massive Anti-ICP
Exclusion Audiences

Layer Primer’s 50M-person suppression audiences into Google Search, Meta, and LinkedIn to keep spend away from people who will never buy
Don’t turn the algorithm off. Tell it who to avoid.

ICP filtering and audience segmentation dashboard

How It Works

Step 1

Define ICP filters in Primer

Step 2

Combine
with CRM + website data

Step 3

Sync
directly into ad platforms

Step 4

Plug audiences into ad sets & campaigns

18%

Website visitors reveal rate on average

Incremental conversion lift

100

leads per month (for audiences >2M)

“

Primer helped us box in Meta’s algorithm — and boost enterprise conversions by 37%.

“

Finding quality leads aligned with our ICP has always been a challenge — Primer’s recent improvements have unlocked significant performance efficiency improvements, as well as scale.

“

Our outreach is more efficient, as a result of the awareness built through integrated, cross-channel messaging to the same audience.

“

We saw across the board 67% more prospects involved in deals. And because of that, we saw 31% higher win rates on those 25% bigger deal sizes and 17% shorter sale cycles.

“

We pivoted to a new vertical in five minutes. We cloned an existing audience, filtered by vertical, and instantly had a campaign-ready list of 75,000 decision-makers.

“

People are actually mentioning our ads in sales conversations. That’s exactly what we wanted.

“

Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%.

“

With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, LinkedIn and Instagram.

Reach your ICP across every channel

At Primer’s Core is a B2B Targeting Database

Core Features

How It Works

Expand beyond LinkedIn. Unlock your ICP everywhere.