Connect Primer with the tools you already use
Primer fits into your B2B stack — from data and CRM to advertising and measurement.
Explore our connections to see how Primer extends what you already have.
Explore our connections to see how Primer extends what you already have.
Source
Salesforce CRM
Sync your Salesforce data directly into Primer to build, enrich, and activate high-match B2B audiences.
Destination
Meta Ads
Before Primer: ~20%. Now 40-60%.
Sync first- and third-party data to build high-match B2B audiences on Meta with 60%+ average match rates in the US.
Destination
Google Search
Before Primer: 2%. Now 20-45%.
Make keywords more profitable with search inclusion, suppression, and observation audiences.
Source
HubSpot CRM
Turn HubSpot contacts, companies, lifecycle data, and engagement signals into ad audiences with higher match rates and reach.
Destination
LinkedIn Ads
Before Primer: ~50%. Now 80-90%.
Go beyond LinkedIn’s native filters with Primer audiences you can preview, refine, sync directly into Campaign Manager.
Destination
YouTube Ads
Before Primer: 2%. Now 20-45%.
Bring audiences to YouTube to run high-intent awareness and retargeting plays for B2B buyers.
Destination
Reddit Ads
Before Primer: 2%. Now 15-60%.
Reach verified buyers across Reddit — inside and beyond subreddits — with precision ICP targeting and suppression.
Destination
DV360
Before Primer: 2%. Now 15-35%.
Activate your ICP across YouTube, Gmail, and Display with unified frequency control and Floodlight measurement.
Source via CRM
6sense
Extend your 6sense campaigns to reach verified decision-makers across every ad channel
Destination
in Beta
X Ads
Turn your CRM and third-party data into high-precision B2B audiences on X — far beyond native targeting.
Destination
in Beta
TikTok Ads
Before Primer: 2%. Now 15-35%.
Reach B2B buyers on TikTok with high-match, compliant audience targeting.
Destination
in Beta
Microsoft Bing Ads
Extend your CRM and Primer audiences into Microsoft Ads to capture high-intent B2B searches across Bing and partner sites.
Destination
in Beta
The Trade Desk
Activate enriched, privacy-safe B2B audiences across open web inventory with full control and transparency through The Trade Desk.
Primer Ecosystem
