Connect HubSpot with Primer

HubSpot Ads only syncs marketing contacts — and even then, without enhancing match rates or reach. Primer changes that.

By connecting directly to HubSpot’s CRM and marketing automation data, Primer makes it possible to reach every relevant contact and company — not just those flagged as marketing contacts — and to extend that reach with compliant third-party enrichment for dramatically higher match rates.

Primer automatically syncs your HubSpot lists, lifecycle stages, and engagement data into LinkedIn, Meta, Google, and YouTube. You can retarget open deals, exclude current customers, or activate “buyer intent” audiences — contacts who’ve opened emails, viewed key pages, or engaged with campaigns but haven’t converted yet.

With daily audience refresh and higher match accuracy, Primer turns HubSpot into a true advertising source of truth — connecting your marketing automation, pipeline, and intent data directly to the platforms where B2B buyers actually engage.