Customers

Primer powers today’s top GTM teams

"Primer helped us box in Meta’s algorithm — and boost enterprise conversions by 37%.”

Marcus Moraes
Head of Paid Media
+37%
share of enterprise SQLs
–43%
cost per enterprise conversion
+40%
enterprise registrants

"People fixate on the platform. We focus on on-target reach and efficiency. Primer lets us unlock B2C channels for B2B—without losing ICP discipline.”

Colin Kim
Growth Marketing
Cost-efficient
B2B growth engine
Media costs
cut dramatically

"Our outreach is more efficient and effective, as a result of the awareness built through integrated, cross-channel messaging to the same audience.”

BJ Scott
Director of Digital Marketing
34.5%
reduction in paid CPA
Highest-performing
campaign of the year
Higher-quality
outbound pipeline

"We saw across the board 67% more prospects involved in deals. And because of that, we saw 31% higher win rates on those 25% bigger deal sizes and 17% shorter sale cycles.”

Isaac Ware
Director of Demand Gen
31%
higher win rate
25%
larger deal sizes
17%
faster buying cycles

"We’re building a market that doesn’t fully exist yet. We needed to reach niche enterprise buying groups who don’t even know they need us yet.”

Chris Cruz
Senior Director of Demand Generation and Digital Marketing
10X
pipeline ROI
Real-Time
sales alignment
Highly Specific
SaaS management buyers

"We wanted to improve match rates and get in front of a larger percentage of our ICP, especially as we moved into a brand awareness and a sales ‘air cover’ program. There just wasn’t a way to do that effectively through Meta’s native tools."

Sutton Ryan
Demand Generation Manager
50%
increase in win rate
13%
higher conversion rate
7% increase
in discovery meeting attendance

"Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%."

Chris Nguyen
Head of Growth Marketing
34%
increased MQL volumes
55%
lower CPL
280–400%
increased qualified leads

"With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram."

Ben Pollack from ChartHop | Testimonial avatar image
Ben Pollack
Head of Growth
5x
ROI on Annual Primer Spend
90%
Facebook match rate
Hyper-targeted
audiences

Wall of Love: G2 Reviews

"Performance Marketer's Dream Come True! Primer enables account targeting on Meta, Google, and more with the ability to export the list so you can format to whichever channel you so choose. I've seen match rates over 60%."
"The must have platform for marketers! Our conversion rate from MQL to SAL is over 90%, this shows that Primer is identifying the RIGHT contacts within our ICP."
"Primer helps me reach my Meta audience in a better targeted way. The CTR improvement has really blown my mind."
"Primer enables proper marketing and segmentation. A great tool for managing business workflows!"
"Great tool for building ad audiences + data orchestration. Having the ability to target very precise audiences across multiple ad platforms has helped us improve performance of ads and responses in our outbound campaigns."
"Greatly improves Meta match rates! We use Primer to have more reach & control over audiences when advertising on Meta or Facebook."
"Streamlined Marketing Powerhouse: It solves the challenge of targeted advertising by offering unlimited high-match rate ad audiences."
"An invaluable tool for our GTM motion. Primer allows me to run hyper targeted campaigns on LinkedIn to audiences that are changing daily."
"The only way to reach your audience: Primer makes it possible to build and reach your ideal customer across multiple marketing channels by layering data sources. It's a true gamechanger."
"ABM Killer: Primer replaces all my DSP relationships because now I can target the needles and not the haystacks. The speed is incredible when it comes to creating custom audiences you use in GoogleAds, LinkedIn and Meta."
"Amazing tool for user segmentation and audience building with great power to create multichannel audiences and improve CRM retargeting."

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