Connect Salesforce with Primer

Turn your Salesforce data into high-performing ad audiences. Primer connects your CRM to every major ad platform — so you can reach, retarget, and measure your existing accounts and contacts.

How Primer Works with Salesforce

Primer connects Salesforce with ad platforms like Meta, LinkedIn, and Google Ads so B2B marketers can automatically retarget leads, opportunities, and accounts across channels. Instead of exporting static lists, Primer keeps your Salesforce audiences synced in real time — reflecting every status change, deal stage, and new contact instantly.

With Primer, you can exclude existing customers from prospecting, build lookalikes of your top accounts, and measure true conversion lift across campaigns. It’s how growth teams turn CRM data into a measurable advertising advantage.