The Secret to Better ROAS? It's Already in Your Forms

In the ever-evolving world of digital marketing, precision is everything. While website visits offer valuable insights, not every visitor carries the same weight. The real value? High-intent users — those who take action by filling out forms. These are your warmest leads, and now, you can engage them even more effectively with Primer’s new Form-Based Retargeting – our first of many retargeting features.

Introducing Form-Based Retargeting

Prospects get busy, forget about meetings, or go cold between touches. Traditional outbound and email nurture aren’t enough. This update turns form submissions into a dynamic retargeting signal — allowing you to nurture prospects so your target buyers keep seeing your message across LinkedIn, Meta, YouTube, and Display.

More touchpoints. Better demo show rates. Higher win rates.

Here’s how it works in the audience builder:

• Filter by Form Name and Form Submits – Easily refine your targeting by filtering submissions based on form names, allowing you to track specific interactions like demo requests or inquiries.
• Sync to Ad Platforms – Integrate seamlessly with your ad platforms, complementing pixel-based retargeting to reach the right audience at the right time.
• Push Leads Down the Funnel – Plug these insights directly into your campaigns to nurture leads and drive conversions, making the entire process more efficient and effective.
  

Important note: Primer only tracks form submissions tied to records in our system. That means your data stays clean, relevant, and actionable — no clutter, just conversions.

Getting Started Is Easy—

If you’ve already installed the Primer Pixel, you’re good to go. Haven’t installed it yet? Don’t worry — it takes less than 5 minutes.

Primer Plays – Ideas That Create Impact

Want to boost your paid ROAS or speed up deal cycles? Our revamped Use Cases section is designed to help you do just that — with interactive strategies you can apply immediately.

What’s inside Primer Plays:

• Step-by-step guides to implement key tactics.
• Visual walkthroughs for seamless tool setup and optimization.
• Real examples to spark inspiration and ensure practical results.
  

Whether you're looking to cut wasted ad spend, retarget high-intent users, or build deeper funnel strategies, these actionable plays are built for marketers who want to see measurable impact fast.

See what you can try next. Explore All Plays →

Ready? Let’s do this:

• Install Primer Pixel
• Build your first form-based audience
• Pick one ROAS play to test this week