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Connect Meta with Primer
Sync your first-party and compliant third-party data into Meta to build high-precision B2B audiences. Primer helps you reach the right accounts and contacts on Facebook and Instagram — with match rates often 3–6x higher than native tools.
How Primer Works with Meta
Primer connects your CRM, marketing automation, and website data — plus Primer’s proprietary prospecting database — to Meta Ads. That means you can reach more of your ICP, with cleaner, more accurate targeting and dramatically higher match rates (often averaging around 60%, with ranges from 10–20% up to 80%+ depending on persona).
By combining your first-party data with Primer’s verified identity graph, you can run smarter B2B campaigns: retarget Salesforce opportunities, exclude customers, build lookalikes, or create net-new audiences that mirror your ICP. Primer keeps all of it automatically refreshed and privacy-safe, so your audiences stay accurate as your business evolves.
What You Can Do with Meta + Primer
Build ICP-based audiences from first- and third-party data with high match rates.
Retarget Salesforce or HubSpot leads automatically across Meta.
Exclude existing customers and churned users from campaigns.
Build and push lookalike audiences of your top accounts.
Measure conversion lift directly inside Primer.
Sync and refresh audiences daily, automatically.
Push suppression audiences for cleaner prospecting.
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ICP Audiences on Meta
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Meta Lookalikes with Suppression
Scale Meta efficiently by combining lookalikes with precise suppression
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Website Reveal Retargeting on Meta
Retarget by Persona or Industry
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