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A Comprehensive Guide to Targeted Advertising in the Age of Privacy
With tons of consumer data points available, B2B advertisers have several ways to target their audience.
By
Sneh Ratna Choudhary
on
March 1, 2023
Account-Based Marketing
Account-Based Marketing
B2B Data
Ideal Customer Profile for B2B: How to Create a Data-driven ICP in 5 Steps
Five simple steps to create an ideal customer profile that your entire company can agree on
By
Adam Rutkowski
on
January 23, 2023
Guide
Account-Based Marketing
What You Need to Know About Account-Based Marketing
Primer's guide to choosing and implementing an ABM tool for your business.
By
Keith Putnam-Delaney
on
February 3, 2022
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