Primer vs. Metadata Platform: Use Cases
GTM teams frequently try to capture more of their TAM using a rough definition of their ideal customer profile (ICP), a bunch of data lists, disparate tools, and non-unified sales and marketing activities. Primer helps create a quantitatively-defined ICP that lets sales and marketing teams go after the same companies and people at the same time.
Your ICP, of course, will evolve as your company evolves. You’ll launch new products. You’ll move up or down the market. And that’s where Primer continues to be valuable because we will help you identify that next tranche of audiences to focus on. In particular, Primer can drive your outbound lead generation conversions.
Connect your CRM and feed conversion data into Primer. It will be analyzed and enriched with market intelligence, intent signals, and contact info so that you can Identify - > Align - > Activate across all channels.
Primer is tailored for continuous audience research, evolving ICP definition, and audience reach across paid social and email/outbound channels. Primer empowers teams to go deep into their specific target markets.
Metadata.io, on the other hand, focuses on automation versus precision. It is better suited for paid advertising teams looking for digital ads management and experimentation based on generic, broad-based ICPs.
Primer vs. Metadata Platform: Key Targeted Marketing Functionality
Since both Primer and Metadata’s MetaMatch Platform offer data enrichment and audience building for B2B advertising, it might seem like they’re similar in their functions and use. That’s not true, however, as their different focus and philosophies about achieving customer growth make them completely different tools with some overlapping – but not identical – features.
Primer vs. Metadata Platform: Audience Targeting Capabilities
Audience targeting capabilities largely depend on:
- Quality, volume, type, and freshness of data from the combination of data providers that underpin the platform.
- Available filters for you to build broad audiences, niche audiences, or any specific audience to target your ICP.
- How well you can reach your audience across a variety of channels, as well as the match rates that you can get on different channels.
- How easily you can use the audiences you’ve created, which also includes the ability to easily export data and take it to other platforms.
Let’s compare Primer versus Metadata platform according to all these parameters.