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B2B Targeted Marketing: Primer vs. Metadata Platform
Should you opt for Primer or Metadata’s MetaMatch platform? Let’s compare their features, match rates, and use cases.
By
Primer team
on
April 18, 2023
B2B Advertising
Modern Demand Gen
Sales Alignment
Tracking & Attribution
Data Orchestration
ICP Tips
Data Providers
Account-Based Marketing
B2B Advertising
Announcement
B2B Advertising
Ad Set A/B Test: Primer Audience vs. Facebook Native Targeting
We decided to run a test campaign to compare the two approaches. Here's what we learned from this mini-experiment.
By
Primer team
on
November 24, 2023
B2B Advertising
Tracking & Attribution
GDPR, CCPA, and Beyond for Marketing Compliance: Is Data Privacy Killing Marketing Innovation?
Let's delve into why data privacy is the pivot around which your marketing strategy should revolve.
By
Keith Putnam-Delaney
on
November 20, 2023
B2B Advertising
Effective B2B Ad Campaigns: Part 4 - Setting Up Campaigns in Top-Tier Ad Platforms
By the end of this guide, you'll know how to get your message in front of the right people.
By
Keith Putnam-Delaney
on
November 14, 2023
B2B Advertising
Effective B2B Ad Campaigns: Part 3 - Sprint-Based Marketing Campaign Plan
Now we can delve into the fascinating world of campaign ideation and setup.
By
Keith Putnam-Delaney
on
November 13, 2023
B2B Advertising
Effective B2B Ad Campaigns: Part 2 - Scaling Ad Campaign Creative Assets
In part two, we're diving into creative assets. Turning Concepts into Ad Creatives.
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Keith Putnam-Delaney
on
November 11, 2023
B2B Advertising
Effective B2B Ad Campaigns: Part 1 - Ad Message & Concept Development
When it comes to running successful ad campaigns, there's more to it than meets the eye.
By
Keith Putnam-Delaney
on
November 8, 2023
B2B Advertising
Modern Demand Gen
Account-Based Marketing
Hyper-Targeting vs. Broad Targeting: It's a False Dichotomy
The debate between hyper-targeted marketing campaigns and mass marketing continues.
By
Primer team
on
September 29, 2023
B2B Advertising
Modern Demand Gen
B2B Marketing Beyond LinkedIn and Email
LinkedIn and the email inbox might be the MOST challenging places to get attention because there is so much direct competition.
By
Jonah Katz
on
May 19, 2023
Data Providers
B2B Advertising
Account-Based Marketing
B2B Targeted Marketing: Primer vs. Metadata Platform
Should you opt for Primer or Metadata’s MetaMatch platform? Let’s compare their features, match rates, and use cases.
By
Primer team
on
April 18, 2023
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