B2B Advertising

Ad Set A/B Test: Primer Audience vs. Facebook Native Targeting

We decided to run a test campaign to compare the two approaches. Here's what we learned from this mini-experiment.

GDPR, CCPA, and Beyond for Marketing Compliance: Is Data Privacy Killing Marketing Innovation?

Let's delve into why data privacy is the pivot around which your marketing strategy should revolve.

Effective B2B Ad Campaigns: Part 4 - Setting Up Campaigns in Top-Tier Ad Platforms

By the end of this guide, you'll know how to get your message in front of the right people.

Effective B2B Ad Campaigns: Part 3 - Sprint-Based Marketing Campaign Plan

Now we can delve into the fascinating world of campaign ideation and setup.

Effective B2B Ad Campaigns: Part 2 - Scaling Ad Campaign Creative Assets

In part two, we're diving into creative assets. Turning Concepts into Ad Creatives.

Effective B2B Ad Campaigns: Part 1 - Ad Message & Concept Development

When it comes to running successful ad campaigns, there's more to it than meets the eye.

Hyper-Targeting vs. Broad Targeting: It's a False Dichotomy

The debate between hyper-targeted marketing campaigns and mass marketing continues.

B2B Marketing Beyond LinkedIn and Email

LinkedIn and the email inbox might be the MOST challenging places to get attention because there is so much direct competition.

B2B Targeted Marketing: Primer vs. Metadata Platform

Should you opt for Primer or Metadata’s MetaMatch platform? Let’s compare their features, match rates, and use cases.